About Us:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.
Expectations/ Requirements
Key Responsibilities:
Campaign Management:
-Oversee the setup, implementation, and management of digital ad campaigns on proprietary Ad Manager.
-Monitor and analyze campaign performance metrics to ensure objectives are met and exceeded.
-Conduct A/B testing and other optimization strategies to improve campaign performance.
Optimization:
-Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs).
-Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts.
-Collaborate with creative and content teams to ensure ads are performing optimally.
Reporting and Analysis:
-Generate and present detailed reports on campaign performance, providing actionable insights and recommendations.
-Utilize analytics tools to track and measure campaign success.
-Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns.
Troubleshooting and Problem Solving:
-Ensure all ads comply with platform policies and guidelines.
Collaboration:
-Own client relationship.
-Work closely with sales, Client and product teams to align advertising strategies with overall business goals.
-Participate in strategy sessions and provide insights based on campaign performance data.
-Train and mentor junior team members, sharing best practices and optimization techniques.
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology
A solid 360 feedbacks from your peer teams on your support of their goals
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
![HoYoverse - Senior Brand Marketing Manager [CA]](/_next/image?url=https%3A%2F%2Foutscal-assets.s3.ap-south-1.amazonaws.com%2Fcompany%2Fproduction%2F01-02-2024%2F3fa89169-5e77-4e47-8381-c8fc547b094a.jpeg&w=256&q=50)
