Performance Director

Atomic 212 is seeking an experienced Performance Director to lead digital strategy and execution across Search, Social, and other digital channels for diverse clients. This role involves developing cutting-edge digital strategies, overseeing campaign implementation and optimization, generating insights from data, building strong client relationships, and leading and mentoring a team. The director will drive business growth, ensure quality processes, and champion innovation within a dynamic agency environment.

Must Have

• Lead the development of cutting-edge digital strategies
• Oversee digital campaign implementation and optimisation across Paid Search, Display, Paid Social, Retargeting, and Affiliates
• Leverage Google Analytics (GA4) and internal data systems for insights and forecasting
• Build and nurture strong, trusted relationships with clients
• Foster a vibrant culture of inter-agency collaboration and manage resource allocation
• Actively coach, mentor, and develop direct reports in Performance Marketing, Stratalytics, Analytics, and Business Skills
• Ensure robust processes are in place and deliver concise, timely, and insightful campaign reporting
• Drive proactive initiatives and challenge the status quo for channel growth
• 7+ years of experience in digital implementation within a fast-paced agency environment
• Proven expertise in Paid Search (Google Ads, Bing Ads), Paid Social (Meta Ads, LinkedIn Ads etc.), Display, Retargeting
• Advanced proficiency in Google Analytics (GA4), Google Ads, SA360, and Facebook Business Manager
• Exceptional analytical skills
• Outstanding project management and organisational capabilities
• Superior communication skills (verbal and written)
• Strategic mindset and creative thinking
• Demonstrated ability to lead, manage, and develop holistic digital services and strategies
• High attention to detail

Good to Have

• Google Ads Certifications highly valued

Perks & Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing
• Creative, lively, and rewarding office environment with Publicis Liberté flexibility
• Access to Global AI Platform Marcel for career mobility and global collaboration
• Extensive Learning & Development opportunities via Marcel Classes (15,000+ programs)
• Culture of open feedback and support through Career Conversations program
• Committed Diversity, Equality, and Inclusion strategy (Viva Women, Égalité, enABLE, EmbRACE, Écologique committees)
• Birthday Leave
• Flexible Public Holidays
• Additional 5 days of leave after 2 years of service
• Work Your World program (work from anywhere for up to 6 weeks per year)
• Parental leave policy (up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, Cub Care leave)
• Access to counsellors, psychologists, and professionals through Sonder
• Workplace supporting employees with life-threatening illnesses (Working With Cancer Pledge)
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

Company description

Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media

Overview

#LI-FD1

Are you a seasoned Performance expert passionate about driving measurable results and shaping the future of iconic brands? Do you thrive in a dynamic, collaborative environment where your strategic insights lead to tangible success?

Join one of the world's leading communications companies, where innovation meets influence. We’re seeking an experienced and passionate Performance Director to elevate our digital strategy and execution across Search, Social, and broader digital channels for our diverse portfolio of clients.

This is more than just a role; it's an opportunity to lead, innovate, and grow within a supportive and forward-thinking agency network. If you’re ready to push boundaries, empower teams, and deliver outstanding performance, we want to hear from you!

What You'll Do & How You'll Make an Impact:

As the Performance Director, you'll be at the forefront of digital excellence, merging strategic vision with hands-on expertise. Your days will be a dynamic mix of leadership, innovation, and client partnership:

• Strategic Visionary & Business Growth Driver: Lead the development of cutting-edge digital strategies, translating business goals into actionable channel recommendations and innovative solutions. You'll identify opportunities for business growth, cross-departmental revenue within the agency, and proactively seek out and support new business ventures, including pitches. You'll also prepare comprehensive media plan options, analyses, and recommendations based on strategic direction.

• Performance Optimiser & Implementer: Oversee digital campaign implementation and optimisation across a diverse channel mix, including Paid Search (SEM), Display, Paid Social, Retargeting, and Affiliates. You'll maintain rigorous budget control, frequently evaluate performance, and continuously optimise campaigns to deliver optimum results and online sign-ups for your clients.

• Insight Generator & Business Analyst: Leverage your deep understanding of Google Analytics (GA4) and internal data systems to extract powerful insights, conduct accurate forecasting, and recommend sophisticated digital attribution and channel mix strategies. You'll also examine the full view of our client’s businesses – including sales, merchandising, marketing, and operations – to provide data-driven insights to relevant teams.

• Client Partner & Risk Manager: Build and nurture strong, trusted relationships with clients, acting as the primary escalation point for any account issues. You’ll articulate complex concepts clearly and persuasively and proactively recognise and communicate potential risks to client relationships, agency scope, and revenue impact to senior leadership.

• Team Leader & Mentor: Foster a vibrant culture of inter-agency collaboration, ensuring the quality of your team's output. You'll manage resource allocation, monitor and enhance team efficiency and productivity, and develop a team vision that inspires a results driven, innovative, and proactive mentality. You'll ensure the team has a deep understanding of the role of all media channels (not just digital) in delivering client objectives and develop their knowledge of digital vendors and their offerings.

• Team Development Focus: You will actively coach, mentor, and develop your direct reports (Managers/Executives) in the art of Performance Marketing, Stratalytics, Analytics, and broader Business Skills. This includes driving performance conversations, conducting monthly check-ins on goals and KPIs, and facilitating deliverables to ensure tasks are completed effectively. You'll champion training in Stratalytics and Analytics to upskill the team and roll out best practices.

• Quality & Process Guardian: Ensure robust processes are in place, troubleshoot issues effectively, and deliver concise, timely, and insightful campaign reporting. You'll monitor and enforce these processes within the team, ensuring the monthly resource plan is completed and provided to the Head Of Performance in a timely manner.

• Innovation Champion: Drive proactive initiatives, challenge the status quo, and identify new opportunities to push each channel to its full potential for growth-minded clients. You'll consider the broader impact of decisions or changes on the business, raising these with management to ensure adequate responses.

What You'll Bring to the Table:

We're looking for a leader who embodies our values of collaboration, innovation, and client obsession. Ideally, you’ll have:

• 7+ years of experience in digital implementation within a fast-paced agency environment.
• Proven expertise in Paid Search (Google Ads, Bing Ads), Paid Social (Meta Ads, LinkedIn Ads etc.), Display, Retargeting, and a strong understanding of other digital channels.
• Advanced proficiency in analytics and campaign management platforms, including Google Analytics (GA4), Google Ads (Certifications highly valued), SA360, and Facebook Business Manager.
• Exceptional analytical skills with a track record of translating data into actionable insights and strategic recommendations.
• Outstanding project management and organisational capabilities, with the ability to prioritise multiple requests and meet tight deadlines effectively.
• Superior communication skills (verbal and written) – adept at explaining complex technical concepts to non-technical audiences and influencing stakeholders.
• A strategic mindset and a natural ability to think creatively, 'outside the box,' and drive continuous improvement.
• Demonstrated ability to lead, manage, and develop holistic digital services and strategies.
• A high attention to detail and a commitment to delivering excellence.

Additional information

What we can offer:

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com

.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com

; your personal information will be kept confidential.