Performance Marketing Lead

Lovable is seeking an experienced and driven Performance Marketing Lead to spearhead and scale paid acquisition efforts. This high-impact role involves owning performance marketing strategy and execution across various channels like search, social, and display. The lead will manage significant budgets, optimize testing frameworks, analyze data using SQL and BI tools, and collaborate with product teams to enhance the user journey from ad to subscription, while also innovating with AI in performance marketing.

Must Have

• Own performance marketing strategy and execution.
• Manage and scale budgets effectively.
• Build and optimize testing frameworks.
• Improve creative optimization and budget allocation.
• Work with analytics on attribution, MMM, and incremental lift testing.
• Diagnose opportunities using data and prioritize high-impact work.
• Develop ad creative strategy with agencies/in-house teams.
• Dive into data using SQL & BI tools for insights.
• Collaborate with product squads for seamless user journeys.
• Innovate with AI in performance marketing.

TL; DR

We’re looking for an experienced, driven Performance Marketing Lead to own and scale paid acquisition at Lovable. You’ll run paid marketing in a data-led way across search, social, display and other media, shaping how we acquire new subscribers to a revolutionary product category. This is a high growth, high impact role in one of the fastest growing startups globally.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for:

• 8+ years of performance marketing experience and at least 2 years running teams of 5+ across multiple areas of performance marketing.
• Excellent analytical skills with SQL knowledge and the ability to take a large dataset and extract valuable insights.
• Proven experience owning multi-channel paid marketing (search, social, display, emerging channels) and managing meaningful budgets (multi million, preferably reaching 8+ figure scale).
• Deep working knowledge of attribution, incrementality testing, MMM, funnel analysis, cohort/LTV analysis and performance optimisation.
• Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
• Comfort with ambiguity and pivoting fast as Lovable develops its paid marketing strategy.
• Early adopter of AI in performance marketing.

What you’ll be doing:

• Own performance marketing strategy and execution for Lovable: channel strategy, managing and scaling budgets in the most effective places
• Build, optimise and continually improve frameworks for testing, creative optimisation, budget allocation and working with analytics on attribution, MMM and incremental lift testing
• Diagnose the biggest opportunities using data and prioritise the highest leverage work to drive impact quickly.
• Work with agencies and in-house teams to develop an ad creative strategy to match Lovable’s media budget across Meta, TikTok, YouTube etc.
• Dive into data, working with SQL & BI tools to gather insights that help us make better decisions day-to-day, week-to-week and month-to-month.
• Collaborate with onboarding and activation product squads to give users a seamless, personalised journey from ad → subscription.
• Innovate with AI in performance marketing.