Growe is seeking a Brand Manager to develop and execute a consistent brand strategy, voice, and visual identity across all channels. The role involves managing social media presence, planning and publishing digital content, collaborating with external creators, and managing paid digital campaigns. The Brand Manager will also shape the brand narrative through storytelling, prepare materials for hiring events, and support PR and partnership efforts. This position requires 2-3+ years of experience in brand or digital marketing, proven social media management skills, strong English communication, and proficiency in content creation tools.

Must Have

• Develop and execute a consistent brand strategy, voice, and visual identity across all channels
• Build and package case studies, candidate stories, and internal milestones into strong brand assets
• Manage social media presence (LinkedIn, Instagram)
• Plan, create, and publish digital content
• Collaborate with external creators, designers, and editors to produce high-quality content
• Plan and manage paid digital campaigns and community engagement initiatives
• Shape the brand narrative through storytelling
• Prepare branding and creative materials for hiring events, job fairs, and networking activities
• Manage event promotion campaigns and produce post-event content recaps
• Support PR and partnership efforts
• Coordinate speaking opportunities and public appearances
• Monitor and analyze KPIs related to social media, content performance, brand awareness
• Present regular performance reports and strategic insights to the leadership team
• Continuously test, optimize, and improve marketing initiatives to maximize impact
• 2–3+ years of experience in brand marketing, digital marketing, or content strategy
• Proven experience managing LinkedIn and Instagram accounts for a company or personal brand
• Strong written communication skills in English (fluent/business level)
• Solid understanding of digital content formats and content-creation workflows
• Basic proficiency in Canva, Figma, or similar tools (or ability to manage creative freelancers)
• Project-ownership mindset — ability to take ideas from concept to execution

Good to Have

• Experience in recruitment, HR, or iGaming industries
• Previous involvement in employer-branding campaigns or hiring marketing
• PR or community-building experience
• Skills in video content creation: shorts, reels, interviews, etc.

Brand Manager

Growe welcomes those who are excited to:

• Develop and execute a consistent brand strategy, voice, and visual identity across all channels;
• Build and package case studies, candidate stories, and internal milestones into strong brand assets;
• Manage social media presence (LinkedIn, Instagram, and later potentially TikTok/YouTube);
• Plan, create, and publish digital content, including posts, stories, carousels, and short videos;
• Collaborate with external creators, designers, and editors to produce high-quality content;
• Plan and manage paid digital campaigns and community engagement initiatives;
• Shape the brand narrative through storytelling, highlighting team culture, values, and achievements;
• Prepare branding and creative materials for hiring events, job fairs, and networking activities;
• Manage event promotion campaigns and produce post-event content recaps;
• Support PR and partnership efforts, including media outreach, interviews, podcasts, and industry collaborations;
• Coordinate speaking opportunities and public appearances;
• Monitor and analyze KPIs related to social media, content performance, brand awareness;
• Present regular performance reports and strategic insights to the leadership team;
• Continuously test, optimize, and improve marketing initiatives to maximize impact.

We need your professional experience:

• 2–3+ years of experience in brand marketing, digital marketing, or content strategy;
• Proven experience managing LinkedIn and Instagram accounts for a company or personal brand;
• Strong written communication skills in English (fluent/business level);
• Solid understanding of digital content formats and content-creation workflows;
• Basic proficiency in Canva, Figma, or similar tools (or ability to manage creative freelancers);
• Project-ownership mindset — ability to take ideas from concept to execution;
• Experience in recruitment, HR, or iGaming industries (nice to have);
• Previous involvement in employer-branding campaigns or hiring marketing (nice to have);
• PR or community-building experience (nice to have);
• Skills in video content creation: shorts, reels, interviews, etc. (nice to have).

We appreciate if you have those personal features:

• Attention to details;
• Proactivity and creativity;
• High level of communication skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.