Product Marketing Manager

We are looking for a Product Marketing Manager to define and execute the strategic GTM direction for our in-house corporate legal audiences. As a Product Marketing Manager, you’ll use your blend of strategic mindset, technology expertise, and product marketing savvy to help us position our products, drive campaigns and influence our product roadmap for our in-house corporate legal customers. You’ll use your egoless communication and work cross-functionally to define strategies, create compelling content, and position Everlaw as the technology partner to discover truth and promote justice.  

At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we’re committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you’re looking for a place that values passion, integrity, thinking big, and a desire to learn, we’d love to hear from you! Think you’re missing some of the skills and are hesitant to apply? We do not believe in the ‘perfect’ candidate and encourage you to apply if you feel you can bring value to our team. 

This is a full-time exempt position based in our Oakland, California office with a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr.

Getting started

• We want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals. And you’ll spend meaningful time getting to know the product marketing team.
• We’re excited for you to learn, grow, and contribute right away! We trust that you’ll bring experience and knowledge that will uplift and uplevel the team, but we don’t expect you to know everything on Day 1.

In your role, you’ll: 

• Develop deep understanding of Everlaw’s in-house corporate legal audiences and customers through research and engage with users and prospects regularly; build compelling buyer personas to shape all marketing and sales messaging.
• Collaborate cross-functionally with sales, solution architecture, customer success and product to build and evangelize relevant messaging, positioning and go-to-market strategies to drive awareness, pipeline and revenue growth.
• Create effective marketing collateral (e.g. webinars, blogs, whitepapers) and sales enablement assets (e.g pitch decks, cheat sheets, demo scripts) to support go-to-market efforts.
• Act as business partner to and collaborate with the product team to develop business value messaging of technical capabilities of the Everlaw platform with a focus on in-house corporate legal markets.
• Develop and execute launch plans for new product features or initiatives, working closely with marketing, product, and sales.
• Coordinate customer and competitive research—both qualitative and quantitative—to better understand our users and competitive landscape, and then turn those results into actionable insights for the in-house corporate legal segment.
• Drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution.
• Partner with the marketing team to support marketing objectives, including showcasing our products at events and via content creation and influencer activations.
• Be an active and contributing member of the marketing team's creative think tank. 

About you

• At least 5 years of professional experience in product marketing, customer success, and/or other marketing roles, or at least 3 years of management consulting experience working with law firms or legal teams.
• You are customer-centric. You have a proven product marketing track record and you are passionate about technology and articulating how technology can accomplish their goals. 
• You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging.
• You have an uncanny ability to influence without direct authority. You enjoy collaborating cross-functional with the product, engineering and sales teams.
• You have strong analytical skills with demonstrated capabilities interpreting data/qualitative research and distilling into actionable key takeaways.
• You are comfortable in a fast-paced environment. You enjoy prioritizing your work and driving to meet tight deadlines. You are a positive self-starter who loves to build programs from scratch, and willing to roll-up your sleeves and get things done!
• You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.

Pluses

• You have a Professional Degree, MBA and/or a JD.
• You have experience in the legal sector.

Benefits

• The expected salary range for this role is between $140,000 - $178,000. The final offered salary will be dependent upon many factors including the candidate’s experience and skills. The base pay range is subject to change in the future.
• Equity program
• 401(k) retirement plan with company matching
• Health, dental, and vision
• Flexible Spending Accounts for health and dependent care expenses
• Paid parental leave and approximately 10 days (80 hours) per year of sick leave
• Seventeen paid vacation days plus 11 federal holidays
• Membership to Modern Health to help employees prioritize mental health and wellness
• Annual allocation for Learning & Development opportunities and applicable professional membership dues
• Company-sponsored life and disability insurance
• Find out more about our Benefits and Perks

Perks

• Work in Uptown Oakland, just steps from the BART line and dozens of restaurants and walking distance to Lake Merritt
• Flexible work-from-home days on Tuesdays and Fridays
• Monthly home internet reimbursement
• Select your preference of hardware (Mac or PC) and customize your desk setup
• Enjoy a wide variety of snacks and beverages in the office
• Bond over company-wide out-of-the-box events and fun activities with your team
• Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice
• Take advantage of learning and career development opportunities 
• Ranked #9 on Glassdoor's Best Places to Work 2023 for US small and medium companies
• One of Wealthfront’s 2021 Career Launching Companies, and ranked #2 on the “2022 Bay Area Best Places to Work” list by the San Francisco Business Times and the Silicon Valley Business Journal
• One of Fast Company’s World's Most Innovative Companies for 2022 and proud contributor of free ediscovery resources to benefit the greater good through “Everlaw for Good”
• #LI-BL1
• #LI-Hybrid