Programmatic Campaign Manager

Description

Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Summary:

The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. This includes strategic guidance in optimizing advertising campaigns across clients. The programmatic media strategist will work closely with programmatic traders from campaign strategy development to execution.

Responsibilities:

• Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native to drive campaign performance and ROI, with a focus on healthcare markets. Manage the full campaign lifecycle—from planning and setup to optimization and reporting. Negotiate and manage direct and PMP deals, identify efficient data segments, and oversee audience uploads in DMPs.
• Execute, monitor, and optimize programmatic campaigns to meet client goals, ensuring brand safety, viewability, and accurate attribution. Collaborate with analytics, ad ops, and creative teams for tag management, creative recommendations, and performance insights. Troubleshoot complex issues using deep platform knowledge.
• Serve as a primary contact for clients and media partners, delivering performance insights and reports. Collaborate across teams to share programmatic learnings and enhance cross-channel efforts. Partner with data teams to integrate reporting tools such as Dataroma and Tableau.
• Mentor junior team members, review campaign builds, and share best practices. Stay current on programmatic trends, DSP innovations, and creative opportunities to continually refine strategies
• Support new business initiatives through strategic input and pitch deliverables.

Qualifications:

• 3+ years of hands-on experience in programmatic media buying and planning across multiple channels, with a track record of successful campaign management.
• Strong grasp of digital media metrics, audience segmentation, and targeting, with the ability to translate data into actionable insights.
• Proficient in DSPs (Yahoo DSP, The Trade Desk), DMPs, and ad tech tools such as Liveramp, ad verification, attribution, and tagging systems.
• Skilled in Google Analytics, Excel, and other reporting platforms; able to communicate complex data clearly.
• Experienced in executing emerging channels like DOOH and OTT, and managing tracking pixels, conversion, and attribution models.
• Strong organizational, analytical, and project management skills with proven problem-solving abilities.
• Collaborative, proactive, and adaptable team player with a passion for mentoring junior staff.
• Experience in healthcare marketing and familiarity with HIPAA compliance preferred.
• Committed to continuous learning and staying current with programmatic advertising trends.

Compensation:

$85,000 - $95,000

Bonus Eligible:

This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.