高级市场经理- PUBG Mobile 拉美区域
Job Summary
Job Description
- 5+ years
- Gaming Industry
- FPS Games
- English Fluent
- Spanish/Portuguese
- Cross-cultural
- Content Creation
- Agency Management
- Travel to
- Latin America
Job Details
Responsibilities:
岗位职能：
* 主导PUBGM在拉美区域的核心推广策略，为产品的活跃/收入等核心KPI负责；
* 与研发及总部团队紧密配合，围绕拉美区域核心节点及产品主线内容，基于区域用户偏好制定整合营销方案及落地执行；
* 管理及维护区域各类核心网红，内容创作者，深耕当地主流内容平台，持续提升游戏在当地的内容声量；
* 开拓及管理区域所有核心agency及合作伙伴资源，带领拉美本地团队，把控从策略到执行的全流程落地；
* 持续跟踪及分析各类市场手段效果，及时调整和优化策略。
Requirements:
岗位要求：
* 5年以上游戏行业市场/品牌经验，有海外业务工作经验优先；
* 热爱游戏，各类经典主机/手游经验丰富，对FPS品类有深度理解；
* 良好的沟通和协作能力，能在跨国/跨文化/跨时差等条件下完成复杂项目落地；
* 英语读写流畅，可作为工作语言；有葡语/西语小语种能力优先；
* 基于业务及目标需求，乐于出差拉美。
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