PUBGM Brand Manager (Influencer Marketing Direction)

Team Introduction

Level Infinite is Tencent's international gaming business brand, dedicated to bringing fun, authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building inclusive, interconnected, and convenient player communities, promoting sharing and communication.

Level Infinite provides a series of support and services to partner studios, helping them unleash their product potential.

Level Infinite publishes popular games including "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and YouTube.

Job Responsibilities

1. Conduct influencer marketing and promotion for PUBG MOBILE, developing influencer marketing strategies, planning key promotional campaigns, and executing them based on game version content and milestones;

2. Effectively analyze current version content, combine with popular trends and market conditions to extract user communication points, select suitable influencers, and collaborate with HQ team marketing POCs and regional team influencer managers to plan and execute influencer marketing activities;

3. Review promotional effectiveness, optimize subsequent promotion work by combining influencer promotion, product conversion, and user research data;

4. From a global headquarters perspective, provide overall review and optimization suggestions for regional market influencer marketing and collaboration models;

5. Assist in building and improving the overall small and medium-sized influencer ecosystem and management system;

Job Requirements

1. 2+ years of experience in marketing/promotion planning, with experience in campaign planning, execution, and effectiveness evaluation, and understanding of the basic logic of influencer marketing methods and effectiveness evaluation;

2. Proactive thinking, not just passively receiving requests, capable of generating innovative ideas for influencer marketing;

3. Strong business growth orientation, good data and user research awareness, able to link various communication effects with product data growth, focusing on improving product data performance through marketing;

4. Understanding of overseas influencer content and viral logic, keen sense of overseas trends and memes, able to transform hot topics into creative ideas, eager to explore new things;

5. Passionate about games, a gamer, able to deconstruct product fun points from a player's perspective, deep experience in BR/FPS or other game categories preferred;

6. Strong learning and execution ability, able to handle cross-cultural communication with an open and inclusive mindset, strong teamwork awareness, and high pressure resistance. Fluent in English, usable as a working language.