Retail Specialist, Spain and Portugal

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are pursuing consumer products because we believe they will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and, in effect, drive long-term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands or franchises so they become part of the zeitgeist for longer periods of time.

This role requires someone to take on the responsibility of creating and executing the Netflix consumer products retail strategy for Spain and Portugal based on the Netflix original content slate.

As the Retail Specialist IBERIA at Netflix, your role will be very strategic. You will define and develop the channel strategy and implement retailer ad-hoc cross-category programs for our Netflix Global titles, such as Stranger Things, One Piece, Kpop Demon Hunters, Bridgerton, and La Casa de Papel.

Reporting directly to the country lead, your focus is on developing and implementing best practices and products to position Netflix as a leading player in the region's retail landscape.

Responsibilities:

• Account Strategy:
• Define a local account strategy for our top 5 retailers. Plan, develop, and implement go-to-market retail programs and cross-category activations in partnership with key stakeholders (retailers and licensees) to drive strong demand, expanding brand awareness beyond content, and ensure alignment with Netflix’s brand and content priorities.
• Laying out the strategy through DTR (Direct to Retail) on key retailers to unlock specific distributions to expand our presence in the market.
• Data & Analytical Focus. Use data-driven insights and performance analysis to inform decision-making, optimize strategies, and report on key business outcomes.
• Revenue Maximization. Analyze and scale business opportunities through category analysis and identification of key revenue drivers throughout the year. Adopt a ‘fewer, bigger, better’ approach to prioritize high-impact opportunities.
• Implement strategies to maximize the profitability and long-term value of licensed products.
• Account Management
• Coordinate, align, and manage account strategies and account relationships to optimize Netflix brand performance at retail.
• Develop integrated retail planning calendars to facilitate product placement in all major categories. Secure licensee participation and integration in marketing and promotional programs.
• Retailer Support & Autonomy, providing retailers with the tools, information, and resources needed to autonomously drive sales performance and execute impactful retail activations and campaigns.
• Lead the launch of innovative products and immersive retail experiences, positioning Netflix as a benchmark for creativity and consumer engagement in the retail landscape.
• Cross-functional management:
• Drive the transfer and adaptation of international best practices from other regions (UCAN, LATAM, APAC, EMEA) into the local market and vice versa.
• Collaborate closely with global and regional teams to leverage learning and optimize execution.
• Align with key stakeholders across content makers, brand partnerships, BLA, creative marketing, and regional marketing teams where applicable to maximize the impact of our strategies.

Requirements:

• Demonstrated 8+ years of experience in retail, licensing, or consumer products with brands and/or content IPs (F&B, Hardlines, Apparel, FMCG, or Specialty highly valued), with proven results and strong retailer network.
• Proven ability to own and manage end-to-end retailer relationships across buying, marketing, and category management.
• Strong knowledge of operational marketing and omnichannel approaches.
• Track record in planning and executing trade marketing and retail activation programs
• Experience in maximizing revenue, analyzing business opportunities, and identifying growth drivers.
• High level of analytical skills and data performance analysis.
• Passion for innovation, with a proactive and creative mindset at the core.
• Experience working in fast-paced, multicultural, and cross-functional environments, with the ability to transfer and adapt best practices across regions.
• Entrepreneurial spirit, adaptability to change, and ability to thrive in a dynamic environment.
• Strong engagement and competency in working with multiple, disparate stakeholders to achieve the best outcome for Netflix. You can read more about our company culture here.
• A natural and deep passion for film, television, and entertainment brands.
• Bachelor’s or advanced degree (preferred).
• Spanish/English (Mandatory)

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.