Sales Lead

Description

We are Two Circles – a Sports & Entertainment Marketing business helping rightsholders, broadcasters, and brands grow by understanding fans better than anyone else. From how fans spend and attend events, to the content they watch and the channels they engage with, our insights drive audience and revenue growth. Trusted by over 900 clients worldwide – including the Premier League, UEFA, the International Tennis Federation, Damallsvenskan, and Disney – we are 1,000+ people across 14 offices delivering impact for organisations of every size.

Our Media Rights & Live Production business helps rights holders navigate today’s fast-changing media landscape. We provide data-driven insights, package rights for market, and unlock new revenue streams. Through our Staylive platform, we power hundreds of streaming services, and our live production department offers remote solutions and content curation that help rights holders reach new audiences.

New Business is a key horizon of growth for Staylive within the Two Circles business. Against proven strategies of Net-New sales and Take Share initiatives, 2026 will be a critical year in the onboarding of new accounts to the Staylive platform following another consecutive year of double-digit growth.

The primary role of the Sales Lead is to identify, manage and deliver against revenue generating opportunities for the business in line with the commercial strategy of new business sales. They will work closely with the Commercial Director to execute this growth strategy, delivering on individual and combined revenue targets through obtaining new business sales and also upsell opportunities within named existing accounts.

Role Responsibilities

• New sales against a specified set of targets and objectives
• 75% allocation of time to new business activities with 25% focused on upsell and growth within existing accounts.
• Ability to work with Client Leads elsewhere in the business, inputting value add sales methodologies specific to the Staylive solution/offering when needed
• Management of the sale process from lead qualification (SQL) through to close
• Management of personal sales funnel and pipeline
• Use of the CRM (salesforce) for accurate recording of funnel and pipeline activity and status
• Manage ongoing relationships with our partners where required (ie Accounts not assigned to Client Services)
• Manage handover process of new clients to the Project Office and where necessary, Client Services
• Ensuring that all new business opportunity is accurately scoped and sized
• Schedule and conduct new business meetings with prospects (with broader subject matter experts in attendance where brief exceeds DTC/OTT)

Requirements

What we’re looking for:

• Strong commercial instincts and proven experience in sales (ideally in sports, media, or entertainment). Or; previous commercial roles from sports federations, leagues or events.
• Deep knowledge of B2B sales processes and understand the importance of managing and nurturing leads through a sales funnel.
• A natural relationship builder who enjoys networking and negotiating with stakeholders at all levels.
• Highly personable, confident and a commercially-minded communicator.
• Structured and results-oriented, with the ability to across different projects.
• Comfortable working internationally and open to travel when needed.
• A proactive team player who can also take ownership and drive projects independently.

Benefits

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event' and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops