This role involves implementing and executing Paid Search campaigns to achieve performance targets. Key responsibilities include implementing and optimizing client campaigns, collaborating with vendors, interpreting performance reports, coaching junior staff, and building client relationships. The Senior Analyst will oversee the day-to-day activities, ensuring campaigns are effective and efficient. This role requires a strong understanding of paid search strategies and the ability to analyze data to improve campaign performance. The candidate will also be responsible for training and mentoring junior team members.