Job Description

Responsible for the overseas marketing of an SLG product, overseeing its full lifecycle brand strategy globally (with a focus on the Southeast Asian market). Responsibilities: 1. Based on product characteristics and targeting game user groups in Southeast Asia and other APAC regions, plan full-stage marketing promotion and open beta programs. 2. Drive the implementation of market suggestions by R&D based on market and user insights. 3. Responsible for the creative planning and accompanying communication of key brand events to achieve brand exposure and user penetration goals. 4. Deeply cultivate local markets, actively explore and try new platform channel strategies such as content hotspots and traffic dividends, and seek new growth directions.

Job Requirements

1. 3+ years of experience in game marketing, familiar with the cultures of Southeast Asia, Hong Kong, Macau, Taiwan, and other APAC regions, and familiar with player media consumption habits. 2. Excellent project management skills, cross-departmental collaboration awareness, and organizational skills. 3. Excellent brand thinking and content creativity. 4. Strong self-drive and a strong passion for the gaming industry and strategy games.