1. Collaborate with the advertising team to identify suitable advertising strategies and targets for the company's full range of games, analyze and model growth indicators (ROI, LTV, etc.), discover problems through data, summarize experience, and assist in optimizing advertising decisions.
2. Summarize and refine advertising-related analysis scenarios, and collaborate with algorithm, middleware, and other teams to develop high-value, automated data products and services, improving advertising decision-making efficiency and team business understanding.
3. Provide data support and suggestions for abnormal fluctuations in core game indicators, helping publishing, advertising, and operations quickly pinpoint key issues and optimize advertising strategies and operational activities.
1. 2+ years of experience in game or internet data analysis, familiar with overseas user growth channels (e.g., Meta, UAC), and a deep understanding of internet advertising.
2. Proficient in common data analysis tools and languages such as SQL, Python, and R; familiar with common visualization tools; proficient in common statistical analysis methods and statistical learning models.
3. Possess a high sense of responsibility, proactivity, results-orientation, strong teamwork spirit, and resilience.
4. Love games, clear thinking, rigorous logic, strong curiosity and self-drive, good at discovering problems from data; good communication skills and teamwork ability, able to cooperate smoothly with various business departments.