Senior Brand Manager

This Senior Brand Manager role at Unilever in Bangkok involves leading the development and implementation of brand marketing plans. Key responsibilities include driving innovation, managing advertising and promotions, overseeing product launches, and managing the brand's P&L to ensure growth and profitability. The role requires strong analytical skills to assess market performance and identify growth opportunities, as well as building productive relationships with cross-functional teams and external partners.

Must Have

• Lead the development and implementation of Brand Marketing Plans.
• Drive innovation, activation, advertising, and promotion.
• Responsible for product launches, customer sell-in, and legal/regulatory issues.
• Manage brand budget and P&L to drive growth and profitability.
• Conduct ongoing analysis of consumer, category, channel, and competitive information.
• Build productive working relationships with cross-functional teams and external partners.
• Provide input to volume forecasting and financial updates.
• 3-5 years' experience in brand/product management/marketing (FMCG).
• Strong presentation, communication, and project management skills.
• Knowledge of communication development, media planning process, public relations, and e-commerce.
• Good with numbers (sales analysis, P&L, budgeting) and strategy development experience.
• Experience in managing relationships with various stakeholders.
• Experience in leading cross-functional task forces and working with external agencies.
• Excellent English language communicator and fluent in Thai language.

Good to Have

• Knowledge on Home Care products.
• Experience in social first marketing.

Main Responsibilities

• Leads the development of the Brand Marketing Plan.
• Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.
• Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.
• Responsible for brand P&L to help drive growth & profitability of the brand.
• Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
• Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.
• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

Candidate Criteria

Experience & Qualification

• 3-5 years' experience in brand/product management/marketing (FMCG)
• Strong presentation, communication & project management skill
• Ability to work independently and as part of a team in a fast-paced environment
• Knowledge on communication development, media planning process, public relations & e-commerce
• Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
• Experience in managing relationships with a variety of stakeholders – both internal and external partners
• Experience in leading an internal cross functional task force and working with external agencies
• An excellent English language communicator with senior stakeholders and peers (conversational and presentational). Fluent in Thai language
• Knowledge on Home Care products & social first marketing will be added advantage

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.