Senior DDT Director

Company description


With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

As Senior DDT Director, you have three overarching responsibilities that directly relate to our agency Growth Pillars. DDT is at the centre of growth in today’s industry and Starcom, which presents an incredible opportunity for career growth for data experts.

Fundamentally you will be leading data strategy on a fast-growing Power of One client that is on a transformation journey with Publicis. The role is UK-focused but not only about the UK as our relationship covers 15 markets, run from London.

Responsibilities

As part of driving Growth for Clients. You will:

• Be a trusted advisor to key senior clients, helping them navigate the tech landscape, maximise data use and measure their media in the optimum way possible
• Be sought out by client and Planning team as the go-to expert on industry and client- specific strategic issues
• Lead strategic direction for clients, this is a senior role working in collaboration with Business Director and Managing Partner on the account in designing and delivering a data roadmap and growth plan
• Produce data and tech strategies which are clear and underpin client growth through the application of data and technology.
• Articulate recommendations with gravitas to clients up to Marketing-Director level
• Communicate a compelling vision of the future and help the client understand what it means for them; demonstrate ability to identify key issues and objectives and solve problems in a systematic manner

Develop a Team: You will be a major contributor in shaping the culture and direction of the DDT team.

• Lead, inspire and motivate a team to perform; both direct reports and the wider DDT team
• Build close relationships with internal capabilities and external partners and play a lead role in cross-capability engagement
• Provide strategic guidance for building DDT deliverables, bring latest industry and groupe thinking to raise knowledge within team
• Have significant influence in refining structure and remit of DDT team, defining capabilities and role within planning team and agency.
• Raise profile of DDT team internally and externally

Drive Growth for Starcom:

• Drive the integration of the Power of One model
• Deliver the Connected Identity vision to your clients
• Identify Publicis tools most relevant for your client and encourage usage
• Drive organic growth to account for DDT resource within client scope, and build solutions proposals for out-of-scope opportunities

Qualifications

To be successful in this role you will need:

• We are looking for a brilliant data driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders.
• You must understand Measurement holistically, specifically ROI and MMM – the client is focused on in-store sales and has bespoke MMM to measure. We need someone who can assess ROI data and work with comms planners to be the voice of data-led decision making.
• As a result, you must be good at building strong relationships with clients and planners – the role is an important link in the team, and you cannot work in a silo.
• You will lead the analytics scope within Effectiveness & Measurement alongside Data Science so require a strong understanding of what data should be brought in and how to use it for planning and measurement, we work with site data but it’s not the only data set we can or should analyse.
• A strategic and big-picture thinker, grounded in analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction
• Natural curiosity and desire to help clients achieve goals
• Commercially aware
• Confident in presenting both internally and externally
• Strong digital practitioner, with experience gained from within a media agency or digital specialist agency. Understanding of the mechanics of social platforms is important (Meta, TikTok, Pinterest)
• Must have extensive digital marketing experience

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).