Senior Director of Growth Marketing

BOLD, together with Monster and CareerBuilder, is seeking a Senior Director of Growth Marketing to lead top-of-funnel strategy and execution across consumer and B2B brands. This role drives measurable growth through product partnerships, AI-driven engagement, and omni-channel distribution. The Growth Marketing team accelerates customer acquisition, activation, and expansion globally, operating at the intersection of data, creativity, and experimentation, partnering with Product, Engineering, Data Science, Brand, and Sales to unlock sustainable growth.

Must Have

• Develop and execute top-of-funnel growth strategy for BOLD, Monster, and CareerBuilder
• Partner with product, partnership, data science, and engineering teams to scale growth opportunities
• Drive experimentation, conversion rate acceleration, and partner connectivity
• Drive integrated, cross-platform marketing strategies with AI and automation
• Oversee email and CRM lifecycle marketing using predictive modeling and personalization
• Identify and scale product distribution partnerships
• Lead the integration of AI tools and LLMs across growth workflows
• Collaborate with data and ML teams to enhance user journey prediction and engagement
• Partner with product and marketing leaders to optimize growth opportunities within job search, online ecosystem, and resume-building
• Collaborate on in-product experiments, referral programs, and onboarding flows
• Bridge marketing insights with product analytics to shape roadmap priorities
• 10+ years in growth marketing or performance marketing leadership
• Proven experience driving top-of-funnel growth through multi-channel campaigns, product-led initiatives, and partnerships
• Hands-on experience with AI/ML-driven marketing technologies
• Strong cross-functional collaboration skills
• Data-obsessed mindset

Good to Have

• Experience leading teams across multiple brands or portfolios is a plus

Perks & Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)
• Flexible PTO
• Sick time policy
• Observed holidays

Job Description

About this team

The Growth Marketing team is responsible for accelerating customer acquisition, activation, and expansion across our global portfolio of brands, including CareerBuilder and Monster. We operate at the intersection of data, creativity, and experimentation, partnering closely with Product, Engineering, Data Science, Brand, and Sales to unlock new paths to sustainable growth. Our work spans paid media, lifecycle marketing, conversion optimization, and strategic partnerships, all rooted in a test-and-learn culture where insights move quickly into impact. We’re a team that values curiosity, collaboration, and outcomes over ego, and we’re building modern, scalable growth engines that reach millions of job seekers and employers every day.

What you'll do

Growth Strategy & Leadership

• Develop and execute the top-of-funnel growth strategy for BOLD, Monster, and CareerBuilder—driving new user acquisition, reactivation, and engagement across job seekers and employers.
• Partner closely with product, partnership, data science, and engineering teams to build and scale growth opportunities through customer acquisition channels.
• Drive experimentation, conversion rate acceleration, and partner connectivity across channels and products.

Omni-channel Marketing & Distribution

• Drive integrated, cross-platform marketing strategies—including paid search, social, display, programmatic, affiliates, and email—with AI and automation at the center.
• Oversee email and CRM lifecycle marketing that uses predictive modeling and personalization to increase engagement and conversion.
• Identify and scale product distribution partnerships that extend audience reach and create new entry points into our ecosystem.

AI-Driven Personalization & Engagement

• Lead the integration of AI tools and LLMs across growth workflows—from creative optimization and audience targeting to content and campaign automation.
• Collaborate with data and ML teams to enhance user journey prediction, segmentation, and real-time engagement.

Product-Led Growth

• Partner with product and marketing leaders to identify and optimize growth opportunities within the job search, online ecosystem, and resume-building experiences.
• Collaborate on in-product experiments, referral programs, and onboarding flows to increase activation and lifetime value.
• Bridge marketing insights with product analytics to shape roadmap priorities that accelerate marketplace growth.

What you'll need

• 10+ years in growth marketing or performance marketing leadership, ideally in high-scale consumer or marketplace environments.
• Proven experience driving top-of-funnel growth through multi-channel campaigns, product-led initiatives, and partnerships.
• Hands-on experience with AI/ML-driven marketing technologies, such as personalization engines, generative creative tools, or predictive engagement models.
• Strong cross-functional collaboration skills—able to translate between marketing, engineering, and product disciplines.
• Data-obsessed mindset with the ability to move from insight to action quickly.

What's good to have

• Experience leading teams across multiple brands or portfolios is a plus.

Benefits

Outstanding Compensation

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement

100% Full Health Benefits

• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)

Flexible Time Away

• Flexible PTO
• Sick time policy
• Observed holidays

Salary & Eligibility

Starting pay range

$170,000—$225,000 USD

Pay Transparency

Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.

Eligible Hiring Locations

This position is 100% remote, work from home.

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