Job Description
The Senior Gamification Manager will develop and execute user engagement strategies to boost conversion, retention, and LTV on an iGaming platform. This role involves behavioral analysis, optimizing CRM/CDP tools, running A/B tests, managing third-party integrations, and designing gamification and loyalty programs. The manager will collaborate with product, analytics, and engineering teams, requiring 3+ years of iGaming experience, proficiency in CRM/CDP systems, data analysis, and Agile methodologies.
Good To Have:
- Strong communication skills.
- Comfortable navigating ambiguity and changing priorities.
- Strategic thinking with deep technical and operational understanding.
- Flexibility, attention to detail, and strong problem-solving skills.
Must Have:
- 3+ years of experience in product, CRM, or engagement management within the iGaming industry.
- Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics.
- Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows.
- Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing.
- Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL).
- Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact.
- English - Upper-intermediate+ for cross-functional and partner communication.
##### Growe welcomes those who are excited to:
- Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;
- Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;
- Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;
- Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;
- Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);
- Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;
- Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.
##### We need your professional experience:
- 3+ years of experience in product, CRM, or engagement management within the iGaming industry;
- Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;
- Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;
- Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;
- Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);
- Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;
- English - Upper-intermediate+ for cross-functional and partner communication.
##### We appreciate if you have those personal features:
- Strong communication skills;
- Comfortable navigating ambiguity and changing priorities;
- Strategic thinking with deep technical and operational understanding;
- Flexibility, attention to detail, and strong problem-solving skills.
##### We are seeking those who align with our core values:
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
Set alerts for more jobs like Senior Gamification Manager
Set alerts for new jobs by Growe
Set alerts for Game Production (Remote) jobs
