Senior Marketing Manager-Personal Health (Pipeline)

16 Minutes ago • 10 Years + • Marketing

Job Summary

Job Description

This role offers the opportunity to build a high-growth business, improving lives in China and advancing Philips' digital transformation in Health Technology. Responsibilities include owning business planning, executing marketing strategies, managing demand plans, driving effective business execution, and deploying marketing analysis. The role requires strong leadership and strategic thinking to achieve business goals.
Must have:
  • Own the business planning and review cycle (AOP/RoFo).
  • Create and execute BMC and CO LMAP in line with BG marketing strategy.
  • Responsible for PWF management and successful CCC plan execution.
  • Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan.
  • Drive effective business planning for better execution and results.
  • Translate annual business plans into Quarterly and Monthly activity/account plans with Sales and IMC.
  • Drive optimal working of the commercial triangle (Marketing – IMC – Sales).
  • Deploy best-in-class marketing analysis and define fact-based corrective actions.
  • Develop and execute proposition activation plans (incl. A&P/Margin).
  • Own CO activation budget for the BG/category (A&P/Margin).
  • Support account team planning where required.
  • Minimum 10 years of business experience in Marketing.
  • University level education, preferably with business/strategic marketing direction.
  • Familiar with product market introductions.
  • Background in fast-moving consumer goods or cosmetics.
Good to have:
  • Worked in multiple categories in Marketing roles within country or BU organizations.
Perks:
  • Competitive health benefits
  • Flexible work schedule
  • Access to local well-being focused activities
  • Path towards a rewarding career with growth opportunities

Job Details

Job Title

Senior Marketing Manager-Personal Health (Pipeline)

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology.

You are responsible for

  • Owns the business planning and review cycle (AOP/RoFo, etc.)
  • Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P).
  • Responsible for PWF management, plan and execute CCC plans successfully.
  • Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan for BG/ category
  • Drives effective business planning to achieve better execution and results.
  • Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.
  • Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)
  • Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.
  • Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines.
  • Owns CO activation budget for the BG/category (A&P/Margin)
  • Supports account team planning where required.

You are a part of

You will report to the Marketing Director and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • Min.10 years of business experience in Marketing.
  • University level above preferably with business/strategic marketing direction
  • Familiar with product market introductions
  • Background in fast moving, or cosmetics
  • Ideally have worked in multiple categories in Marketing roles within country or BU organizations.
  • Ability to run P&L
  • Strong leadership
  • Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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