Senior Media Planning Manager

1 Month ago • 6-8 Years

Marketing

Job Description

As a Senior Media Planning Manager, you will lead media planning strategies and execution across multiple clients and industries. You will be responsible for translating client objectives into effective media plans, managing a team of planners, and ensuring seamless integration across digital, traditional, and performance channels. This role requires a balance of strategic vision, analytical rigor, and leadership to deliver impactful campaigns that drive business results.

Must Have:

Lead the development of integrated media strategies and plans.
Oversee day-to-day media planning operations for key accounts.
Collaborate with internal teams to deliver cohesive, multi-channel solutions.
Manage client relationships, providing strategic recommendations.
Supervise, mentor, and develop a team of media planners.
Analyze campaign performance data and generate actionable insights.
Stay updated with media trends, new technologies, and emerging platforms.
Participate in new business pitches.
Bachelor’s degree in Marketing, Communications, Business, or related field.
6–8+ years of experience in media planning, preferably within a media agency.
Strong knowledge of media channels (digital, social, offline, performance marketing) and planning tools.
Proven track record of managing large-scale campaigns and key client accounts.
Excellent leadership, project management, and presentation skills.
Analytical mindset with the ability to interpret data and translate it into actionable strategies.
Strong stakeholder management and negotiation skills.

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Job Description

Overview

As a Senior Media Planning Manager, you will lead media planning strategies and execution across multiple clients and industries. You will be responsible for translating client objectives into effective media plans, managing a team of planners, and ensuring seamless integration across digital, traditional, and performance channels. This role requires a balance of strategic vision, analytical rigor, and leadership to deliver impactful campaigns that drive business results.

Responsibilities

Lead the development of integrated media strategies and plans that align with client objectives, brand positioning, and audience insights.
Oversee day-to-day media planning operations for key accounts, ensuring high-quality output and timely delivery.
Collaborate with internal teams (media investment, performance, data, creative) to deliver cohesive, multi-channel solutions.
Manage client relationships, providing strategic recommendations and presenting media plans with confidence.
Supervise, mentor, and develop a team of media planners, fostering collaboration, learning, and performance excellence.
Analyze campaign performance data and generate actionable insights to optimize current and future plans.
Stay updated with media trends, new technologies, and emerging platforms to provide innovative solutions for clients.
Participate in new business pitches, contributing strategic thinking and media planning expertise.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
6–8+ years of experience in media planning, preferably within a media agency environment.
Strong knowledge of media channels (digital, social, offline, performance marketing) and planning tools.
Proven track record of managing large-scale campaigns and key client accounts.
Excellent leadership, project management, and presentation skills.
Analytical mindset with the ability to interpret data and translate it into actionable strategies.
Strong stakeholder management and negotiation skills.

Key Competencies