Senior Outreach Marketing Specialist

This Senior Outreach Marketing Specialist role, based remotely in Poland and focusing on the UK market, is a high-impact position within the Digital PR Team. Reporting to the Manager, Outreach Marketing, the specialist will drive and shape PR campaigns to enhance brand authority, secure press coverage, and foster organic growth for BOLD’s B2C brands. The role demands proven experience in media relations, a deep understanding of the UK media landscape, PR trends, and digital best practices, balancing traditional link-building with digital PR to maximize visibility and impact. Key responsibilities include owning the UK PR calendar, pitching content to journalists, developing media relationships, and tracking performance.

Must Have

• Own and direct the PR and outreach calendar in the UK.
• Write, edit, and pitch press releases, guides, surveys, and expert-driven content to UK journalists.
• Develop and foster relationships with key UK reporters, bloggers, and influencers.
• Adapt US-based Digital PR content for the UK audience.
• Proactively identify PR opportunities based on market trends.
• Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
• Balance Digital PR campaigns and traditional link-building.
• Collaborate across PR, SEO, and content teams.
• Track outreach success rates, backlink acquisition, and press coverage.
• Deliver regular reporting on earned media wins and link performance.
• Provide quarterly performance reports with actionable recommendations.
• 6+ years of media relations or public relations experience.
• Strong writing, editing, and research skills, with attention to detail.
• Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs.
• Ability to thrive independently in a fast-paced, deadline-driven environment.
• Proficiency in written and spoken English.

Good to Have

• Experience working with UK media.
• Knowledge of the UK media landscape, PR trends, and best practices.
• Strong familiarity with SEO principles, experience with traditional backlinking.
• Background in agency or in-house PR with international collaboration.
• Experience running internal surveys to collect, analyze, and pitch data-driven insights.
• Understanding of the career, job search, and job market landscape.

Perks & Benefits

• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)
• Udemy Business access
• 100% remote work
• Flexible work hours
• Workation (up to 10 working days a year within EEA)
• Equity in Company
• Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan
• Home office reimbursement (one-time equipment purchase, internet reimbursement)
• Benefits cafeteria platform

WHAT YOU’LL DO

Media Relations & PR Strategy

• Own and direct the PR and outreach calendar in the UK, aligning with SEO and marketing objectives.
• Write, edit, and pitch press releases, guides, surveys, and expert-driven content to UK journalists and industry websites.
• Develop and foster relationships with key UK reporters, bloggers, and influencers to secure earned media coverage.
• Adapt US-based Digital PR content for the UK audience, tailoring messaging to local media and cultural context.
• Proactively identify PR opportunities based on market trends, competitor activity, and industry insights.

Outreach & Digital PR

• Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
• Balance Digital PR campaigns and traditional link-building to maximize visibility and impact.
• Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links.

Performance Tracking & Reporting

• Track outreach success rates, backlink acquisition, and press coverage.
• Deliver regular reporting on earned media wins and link performance, with insights for optimization.
• Provide quarterly performance reports with actionable recommendations.

WHAT YOU’LL NEED

• 6+ years of media relations or public relations experience, with a strong track record of pitching and securing press coverage.
• Strong writing, editing, and research skills, with attention to detail.
• Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs.
• Ability to thrive independently in a fast-paced, deadline-driven environment.
• Proficiency in written and spoken English.

WHAT’S GOOD TO HAVE

• Experience working with UK media.
• Knowledge of the UK media landscape, PR trends, and best practices.
• Strong familiarity with SEO principles, experience with traditional backlinking.
• Background in agency or in-house PR with international collaboration.
• Experience running internal surveys to collect, analyze, and pitch data-driven insights.
• Understanding of the career, job search, and job market landscape.

About This Team

Sitting in our Marketing Department, the Digital PR team works to raise brand awareness of BOLD brands through earned media. We collaborate with social media, content, and SEO teams to amplify brand presence in the UK and globally. Our mission is to secure meaningful media coverage, build high-quality backlinks, and position BOLD brands as trusted voices in the career and job search space.

Benefits

Health Benefits

• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)

Learning Opportunities

• Udemy Business access

Additional Benefits

• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Workation (up to 10 working days a year within EEA)
• Equity in Company
• Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan
• Home office reimbursement (one-time equipment purchase, internet reimbursement)
• Benefits cafeteria platform

Salary & Eligibility

Pay Range

10 500 - 12 500 PLN gross, Employment Agreement (Umowa o Pracę)

Location

This position is 100% remote, work from home. You must live in Poland or be willing to relocate to Poland to be considered for this role.

Language

CVs must be submitted in English. We cannot consider applications submitted in any other language.

About BOLD

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.