Senior Product Manager - Do-It-For-Me (DIFM) Experiences
Job Summary
Job Description
LegalZoom is seeking a Senior Product Manager to lead the Do-It-For-Me (DIFM) Experiences. This role focuses on enhancing customer satisfaction, service utilization, and aligning customer intent with product offerings. You will own the end-to-end product strategy and execution for both refining existing DIFM services and launching new ones. The ideal candidate is a seasoned, autonomous product leader who excels in ambiguous environments, connects customer insights to business outcomes, and collaborates effectively with cross-functional teams to deliver impactful service experiences. You will champion the customer's voice, identify and close experience gaps, and partner with operations and legal stakeholders to balance business needs with customer satisfaction.
Must have:
- 5+ years of product management experience
- Experience with service/fulfillment products
- Ability to define customer needs via interviews and data
- Ownership of strategy and delivery for complex areas
- Experience influencing stakeholders and driving alignment
- Strong written and verbal communication skills
- Passion for customer-centricity and operational design
- Bias for action and delivering value quickly
Perks:
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility benefits
- Mental Health benefits
- One Medical membership
- Fringe lifestyle benefits up to $250
3 skills required
Job Details
Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Where we work
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
This position will be located in Austin, TX.
Overview
This is a Senior Product Manager role focused on ensuring that customers who choose LegalZoom’s Do-It-For-Me (DIFM) offerings are paired with the right services and see clear value from their experience.
You’ll own end-to-end product strategy and execution for initiatives that improve customer satisfaction (NPS), service utilization, and alignment between customer intent and product entitlement. This work includes both the refinement of existing DIFM offerings and the launch of new ones.
You are a seasoned, autonomous product leader who thrives in ambiguity, connects deep customer insights to business outcomes, and aligns cross-functional teams to deliver cohesive, high-impact service experiences.
You will
- Lead the end-to-end product strategy and roadmap for improving satisfaction, engagement and cross-selling across DIFM offerings
- Identify and close experience gaps between customer expectations, product messaging, and actual service delivery
- Champion the voice of the customer in every conversation and ensure DIFM experiences feel supportive, proactive, and trustworthy
- Define success metrics and work across engineering, design, fulfillment, legal, marketing, and CX to build and scale holistic solutions
- Partner closely with operations and legal stakeholders to balance business constraints with great customer outcomes
- Drive initiatives independently from discovery through delivery, shaping team priorities with minimal oversight
- Navigate ambiguity, communicate with clarity, and balance fast wins with long-term product-market fit evolution
- Influence stakeholders and cross-functional teams around shared goals and execution plans
You have
- 5+ years of product management experience, including service or fulfillment-driven products that required alignment beyond the core product/design/engineering triad
- Proven ability to define customer needs through interviews and data, and translate those insights into measurable product improvements
- Demonstrated ownership of strategy and delivery for a complex, high-impact area, ideally with customer service or operations dimensions
- Experience influencing cross-functional stakeholders and driving alignment in ambiguous problem spaces
- Strong written and verbal communication skills, with an ability to tailor messaging across levels and functions
- A passion for customer-centricity, operational design, and continuous learning through iteration
- A bias toward action and a track record of delivering value quickly, then improving through feedback and insight
LegalZoom is a remote-first company and the national range for this role is $125,200 - $146,050. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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