SEO Copywriter

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

We are seeking a skilled SEO Copywriter to join our team. This role combines creativity and technical expertise to produce compelling, search-optimized content that engages audiences, improves rankings, and drives traffic. A great candidate exhibits strong writing abilities, a comprehensive understanding of SEO procedures, and the skill to tailor tone and style for diverse platforms.

Responsibilities

• Write, edit, and optimize web copy, blog posts, product descriptions, landing pages, and other digital content.
• Conduct keyword and topical research to identify high-value opportunities and integrate them seamlessly into content strategies.
• Collaborate with marketing, design, and product teams to ensure content supports campaign goals and brand messaging.
• Use SEO tools (e.g., Google Analytics, SEMrush) to analyze performance and refine content strategies.
• Stay current on SEO and AI search trends, Google algorithm updates, and content marketing best practices.
• Ensure all content is grammatically accurate, on-brand, and tailored for user intent.
• Create metadata, titles, and descriptions optimized for click-through and ranking performance.
• Contribute to content calendars and assist with planning long-term SEO strategies.

Qualifications

• Proven experience as an SEO Copywriter, Content Writer, or similar role.
• Strong portfolio showcasing SEO-driven content and measurable results.
• Knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, etc.).
• Excellent command of grammar, style, and storytelling techniques.
• Ability to translate complex information into clear, engaging content within a given deadline.
• Understanding of on-page SEO, keyword placement, and content optimization.
• Familiarity with CMS platforms (e.g., WordPress, Drupal, HubSpot).
• Strong research and organizational skills, with attention to detail.

Prferred Skills

• Experience writing across industries.
• Basic knowledge of HTML and SEO technical concepts.
• Understanding content distribution in the evolving search landscape, and AI search guidelines.
• Ability to analyze content performance metrics and adjust accordingly.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $59,850 - $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/20/2025.

All your information will be kept confidential according to EEO guidelines.

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