SEO Specialist
Job Summary
Job Description
Infernozilla is a marketing agency specializing in video game studios. They are looking for a freelance SEO Specialist to lead keyword strategies, optimize content, and conduct technical audits to improve growth. The specialist will perform keyword research, conduct SEO audits, define content roadmaps, advise on-page SEO, collaborate with content teams, set up tools, monitor competitors, and track SEO metrics. The role requires expertise in technical SEO, on-page optimization, and content strategy.
Must have:
- 3+ years of SEO experience for service businesses.
- Strong knowledge of technical SEO, on-page optimization, and content strategy.
- Ability to think like a marketer and understand search intent.
- Know how to structure blogs or CMS for effective ranking.
- Comfortable advising content creators and designers for SEO.
Good to have:
- Experience working in gaming or creator economy.
- Experience working in Webflow environments.
6 skills required
Job Details
Infernozilla is a multi-award-winning marketing agency, specializing in partnering with video game studios to build powerful communities and social presence and expand their reach. We've built our success through referrals and outbound strategies, but now we're focused on scaling our brand and strengthening our web presence.
We're looking for a freelance SEO Specialist to lead this charge—crafting keyword strategies, optimizing content structures, and conducting technical audits to maximize our growth.
What You’ll Be Doing
- Performing keyword research to target high-intent traffic from game studios, indie devs, publishers, and VR studios looking for community building/management, social media, marketing, and PR in the video games niche
- Conducting a full SEO audit of our current (or in-progress) Website to ensure optimal performance, speed, and mobile compatibility as well as resolve any issues affecting the site performance and user experience.
- Defining an SEO-first content roadmap: blog post clusters, case study structure, internal linking strategy
- Advising on on-page SEO for our landing pages and CMS collections
- Collaborating with our content team and Webflow developer to implement technical recommendations and solutions
- Setting up tools (Ahrefs/SEMrush, GSC, GA4) and reporting for rankings + growth
- Monitor and analyze competitor SEO for audit and research purposes
- Track and report on SEO performance metrics, while adjusting strategies to improve engagement
You Might Be a Fit If You…
- Have 3+ years of experience working on SEO for service businesses, B2B, or niche agencies.
- Have strong knowledge of technical SEO, on-page optimization, and content strategy.
- Can think like a marketer: understanding search intent, and not just keywords
- Know how to structure blogs or CMS for long-term, effective ranking.
- Are comfortable advising content creators and designers for SEO execution.
- Are proficient in written and spoken English.
- Bonus: experience working in gaming, creator economy, or Webflow environments.
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About The Company
Infernozilla is a multi-award-winning marketing agency, specializing in partnering with video game studios to build powerful communities and social presence and expand their reach. We’ve built our success through referrals and outbound strategies, but now we’re focused on scaling our brand and strengthening our web presence. We’re looking for a Webflow Designer/Developer who not only builds visually stunning pages—but also creates high-converting funnels with clean SEO structure, strategic UX, and performance-optimized builds.
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