SEO Specialist
Job Summary
Job Description
The Marketing Unit at NV focuses on building a robust online presence and highlighting the company's unique services in a competitive market. They develop a clear brand message emphasizing the company's value proposition, such as reliability, speed, or eco-friendly practices, across all marketing materials and customer interactions. The unit utilizes digital tools for lead nurturing and customer trust-building through email marketing, engaging social media, and online testimonials. The SEO Specialist will be responsible for developing the overall SEO strategy and implementing content marketing initiatives, including website content planning and strategy, and platform development for the website, other online platforms, and CRM and performance marketing initiatives.
Must have:
- Develop and execute content marketing strategies.
- Manage webpage content marketing ideas and translate into campaigns.
- Create reports on website traffic, rankings, and SEO metrics.
- Manage local CMS for website development and UX/UI.
- Proficient in Google Analytics, Google Search Console, Ahrefs.
- Strong background in project management, website development, marketing tech.
- Excellent written and verbal communication skills.
- Ability to use data to inspire design.
- Experience with any website CMS (Headless or Traditional).
Good to have:
- Identify trends and insights in creative marketing.
- Strong consumer instinct and storytelling ability.
3 skills required
Job Details
About the unit:
Marketing Unit creates a strong online presence and differentiate NV's services in a competitive market. The Unit develops a clear brand message that emphasizes the company's unique value proposition, whether it's reliability, speed, or eco-friendly practices. This message is reflected across all marketing materials and customer interactions.They use digital tools to nurture leads and build trust with potential customers. This might involve email marketing campaigns with personalized offers, engaging social media content that sparks conversation, or even online customer reviews and testimonials.
About the job:
The SEO Specialist shall develop the overall SEO strategy, ideate and implement website content marketing initiatives (page content planning and strategy), platforms development specifically for the website, other online platforms and for all CRM and performance marketing initiatives aligned with the said strategy.
Main Duties:
- Collaborate plan creation and execution of content marketing strategies with the Regional Digital Marketing Manager, Head of Marketing, campaigns team, branding team, and other BUs for the main website, CRM mailers and other platforms i.e. microsite and/ or mobile app for leads nurturing;
- In-charge of developing webpage content marketing ideas and translating it to various creative campaigns for websites, online platforms and mailers;
- Report Creation - website traffic, rankings, and key SEO metrics using tools like Google Analytics, Google Search Console, and Ahref platforms. Generate insights to refine strategies and improve organic performance.
- Manage the job order process of internal units for requests of producing webpage content materials
- Identify trends and insights, keep abreast of new creative marketing trends.
- Owner of the local CMS for website development; in-charge of the website’s UX/UI and ensuring leads nurturing activities on the website and the CRM are executed.
Qualifications:
- Strong background in project management, website development, and marketing tech
- Excellent communicator (both written & verbal) and creative thinker, with an ability to use data to inspire new design executions
- A great storyteller with a strong consumer instinct
- Experience with any website CMS (Headless CMS - Kontent.AI and/or Traditional CMS like WordPress, Shopify, Squarespace).
- Proficient in Google Analytics (GA), Google Search Console (GSC), Ahrefs and other SEO-related tools
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