Social Media Marketing Manager (Kuaishou Platform)

2 Months ago • 3 Years +
Social Media

Job Description

This role focuses on social media KOL content for games, particularly on Kuaishou. The manager will be responsible for dissecting game features into engaging, trend-driven content ideas. They should possess deep knowledge of social media platforms, especially Kuaishou, to create viral KOL content by integrating platform insights with game specifics. Additionally, the role requires a data-driven approach to analyze and review KOL content, identifying repeatable patterns between platforms, products, and viral success to inform future product strategies.
Must Have:
  • 3+ years of game marketing experience.
  • Excellent content creativity; able to independently plan and coordinate large-scale social media KOL content.
  • Responsible, with good cross-departmental collaboration and organizational skills.
  • Strong self-drive, high stress resistance, and a hunger for growth.
  • Experience in FPS game publishing or an FPS game enthusiast.
  • Understanding of Kuaishou platform content and KOLs; experience in Kuaishou content promotion.

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game-texts

Job Description

1. Responsible for social media KOL content. Able to accurately and interestingly break down product gameplay highlights, and extend them into shareable content ideas based on current game market and social media trends.

2. A "social media platform addict." Has unique insights and content understanding of various popular platforms, especially Kuaishou, and continuously combines platform knowledge with game responsibilities to produce viral KOL content.

3. A content + data hybrid worker. Able to analyze and review relevant KOL content, systematically summarize the reusable relationships between platforms, products, and viral hits, and feed insights back into product development.

Job Requirements

1. 3+ years of game marketing experience, excellent content creativity, able to independently plan and coordinate large-scale social media KOL content.

2. Conscientious and responsible, with good cross-departmental collaboration and organizational skills.

3. Strong self-drive, high stress resistance, and a potential for growth.

4. Experience in FPS game publishing or an FPS game enthusiast.

5. Understanding of Kuaishou platform content and KOLs, experience in Kuaishou content promotion.

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