Software Engineer III - Video Ads SDK

The Data & Insights (D&I) team at Electronic Arts is seeking a Software Engineer III to lead the scaling of video ad formats across EA's HD games. This role involves architecting and building a high-performance Video Ads SDK for platforms like PlayStation, Xbox, Switch, and PC, championing its integration with major game engines, and fostering partnerships with game studios. The ideal candidate will have expert C++ proficiency and experience with adaptive streaming protocols and network programming to deliver engaging ad experiences.

Must Have

• Architect and build a high-performance Video Ads SDK for HD gaming platforms (PlayStation, Xbox, Switch, PC)
• Champion the SDK's integration with leading game engines (Frostbite, Unreal, Unity)
• Cultivate strong partnerships with EA Game Studios and serve as a technical expert to drive SDK adoption
• Foster a developer community by ensuring seamless technology integration
• 7+ years of professional experience with expert-level proficiency in C++
• Expertise in adaptive streaming protocols (HLS, DASH) and knowledge of video codecs (H.264, VP9)
• Deep understanding of at least one major game engine (Unreal Engine, Unity, or Frostbite)
• Proven experience with network programming, including HTTP, RESTful APIs, and robust communication protocols
• Experience in building and maintaining a single SDK that works seamlessly across various platforms (PC, console, mobile)

Good to Have

• Solid grasp of 3D graphics concepts, including rendering pipelines, shaders, textures, and materials
• Familiarity with a game engine's rendering pipeline, asset management, and scripting systems

Perks & Benefits

• 3 weeks vacation per year to start
• 10 days per year of sick time
• Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, 4 weeks for parental/adoption leave)
• Extended health/dental/vision coverage
• Life insurance
• Disability insurance
• Retirement plan
• Bonus and equity (for certain roles)
• Healthcare coverage
• Mental well-being support
• Paid time off
• Family leaves
• Complimentary games

General Information

Role ID

212104

Worker Type

Regular Employee

Studio/Department

CT - Data & Insights

Work Model

Hybrid

Description & Requirements

creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Data & Insights (D&I) team harnesses the power of data to deliver transformative insights and solutions to game teams and players. D&I teams are involved in every aspect of data, driving strategy and governance; building powerful data and AI applications; and developing personalization, experimentation, and analytics tools, and more. When you join D&I, you're joining a team of passionate experts working to enable more profound understanding, better ways of working, and more meaningful experiences for our players.

The Challenge Ahead

As the gaming industry shifts towards a live service-driven model, creating an engaging Ads experience and connecting relevant brands / advertisers to players is the key to success. The AdTech team within EADP's Dynamic Experience group is on a journey to build industry-leading solutions that empower e2e Ads lifecycle management workflows and performant, scalable and available services.

As a Software Engineer III, you will be a key leader in scaling our video ad formats across all of HD games. You will report to AdTech’s Director of Engineering.

Responsibilities:

• You will architect and build a high-performance Video Ads SDK for HD gaming platforms, including PlayStation, Xbox, Switch, and PC.
• You will champion the SDK's integration with leading game engines like Frostbite, Unreal, and Unity.
• You will cultivate strong partnerships with Game Studios and serve as a technical expert to drive the SDK's adoption.
• You will foster a developer community by ensuring our technology is a seamless part of their game development workflow.

Qualifications:

• 7+ years of professional experience with expert-level proficiency in C++.
• Expertise in adaptive streaming protocols (HLS, DASH) and knowledge of video codecs (H.264, VP9) for efficient HD video delivery.
• Deep understanding of at least one major game engine (Unreal Engine, Unity, or Frostbite), with a proven ability to integrate SDKs while maintaining a high frame rate in AAA games.
• Proven experience with network programming, including HTTP, RESTful APIs, and implementing robust communication protocols between the SDK and ad servers.
• Experience in building and maintaining a single SDK that works seamlessly across various platforms (PC, console, mobile).

Bonus:

• Solid grasp of 3D graphics concepts, including rendering pipelines, shaders, textures, and materials.
• Familiarity with a game engine's rendering pipeline, asset management, and scripting systems.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$119,600 - $167,300 CAD

Pay is just one part of the overall compensation at . For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across . We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.