Sr. Manager, Email Marketing Strategy & Operations

Description

The Opportunity:

Humble Bundle is hiring a Senior Manager, Email Marketing Strategy and Operations to help grow and report on our digital storefront and subscription businesses. This opportunity is ideal for a self-motivated, technically savvy marketer who can own and enhance the strategy for one of our largest marketing channels. This role will be responsible for defining and executing strategies that grow our digital storefront and subscription businesses. Join an impactful growth marketing team spanning paid ads, email, affiliates, partnerships and promotional growth marketing.

Key Responsibilities:

• Own our email marketing program from start to finish: creating, building, scheduling and optimizing campaigns as well as establishing and tracking goals measuring email performance.
• Lead and manage a team including but not limited to email marketing and CRM managers.
• Establish and maintain CRM targeting to ensure customers get the right email at the right time while seeking opportunities to create and implement new audience segments, while supporting the continued engagement of our customer lists.
• Engage directly with our Corporate analytics partners; provide guidance and support in their day-to-day activities by sharing strategic insight and context for decisions made by the business.
• Contribute to our Choice promotional strategy by developing innovative, targeted approaches to maximize subscription volume and revenue
• Execute ad hoc reporting through database queries and dashboard analytics; communicate complex analytical findings to non-technical audiences
• Collaborate with stakeholders across the business to ensure marketing emails are sent accurately and on-time while maintaining our email quality assurance standards.
• Work closely with the digital design and copywriting teams to craft compelling assets that support our email campaigns.
• Collaborate with internal partners at IGN, Gamer Network, and other brands to build cross-marketing campaigns that support growth and revenue across Ziff Davis owned organizations.
• Stay abreast of industry trends and best practices in the email marketing and analytics disciplines, while implementing prudent changes as needed.

Job Qualifications:

• The Must-Haves:
• 5+ years of experience in email marketing and A/B and multivariate testing.
• 5+ years of experience in data analysis and visualization tools such as SQL, Excel, Tableau, Power BI, or similar.

Experience with email marketing automation tools such as Cordial, Braze, Iterable, Aprimo, Adobe Campaign, etc.

• Experience measuring performance and ROI across multiple business verticals and presenting findings to cross-functional teams.
• Strong eye for detail.
• Ability to manage multiple projects and relationships simultaneously.
• Familiar with Google Analytics, Excel, and other analytics tools.
• Not Required, but Nice-to-Have:
• Experience in the gaming industry is a plus.
• Experience in E-Commerce is a plus.
• Prior experience managing individuals/a team.

About Humble Bundle:

Humble Bundle is part of IGN Entertainment. IGN Entertainment, a division of Ziff Davis, is one of the world’s largest gaming and entertainment media platforms for fans to explore and celebrate games, film, TV, comic, and much more. Across its 15 digital properties, IGNE reaches more than 490 million monthly users in 110 countries and engages with 85 million fans on social media. Through its online digital store Humble Bundle, IGNE has donated over $270 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Learn more at corp.ign.com.

About Ziff Davis:

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.

Our Benefits:

IGN Entertainment offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.

We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.

If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then IGN Entertainment is the place for you.

Compensation Range:

Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation for this role is $105,000-$120,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal​ opportunity, and belonging.​ DEI enables us to attract and retain the best talent, regardless of background or circumstances, while​ enabling our thousands of employees worldwide to thrive​.

#LI-IGN #IGN #Humblebundle