User Acquisition Manager II

2 Months ago • 2-4 Years • Sales

Job Summary

Job Description

The User Acquisition Manager plays a key role in Mistplay's marketing operations. The primary objective is to grow the company’s user base by managing performance marketing campaigns across various network partners. This role requires creativity, analytical thinking, and effective communication. The User Acquisition Manager must manage advertising campaigns while strategically optimizing performance to maintain profitability goals. Responsibilities include planning and executing user acquisition campaigns, analyzing data, optimizing campaigns, monitoring and reporting performance, collaborating with various teams, and maintaining relationships with advertising partners.
Must have:
  • 2-4 years of experience in digital marketing/mobile user acquisition
  • Undergraduate degree in marketing/finance or equivalent experience
  • Ability to make data-driven decisions based on performance insights
  • Experience with SDK networks, DSPs, Facebook, and Google
  • Outstanding communication skills - both written and spoken in English
Perks:
  • Team Lunches
  • Game nights
  • Company-wide events

Job Details

Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.

Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide.  Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.

English Description is below ⬇️

Le gestionnaire d'acquisition d'utilisateurs (AU) joue un rôle clé dans les opérations marketing de l'entreprise. Son objectif principal est d'aider à développer la base d'utilisateurs de l'entreprise en gérant des campagnes de marketing à la performance sur différents réseaux partenaires.

Au sein de l'équipe AU de Mistplay, ce poste demande de la créativité, un esprit analytique et de bonnes compétences en communication. Le responsable de l'acquisition d'utilisateurs doit être capable de gérer des campagnes publicitaires à grande échelle tout en optimisant stratégiquement les performances pour atteindre les objectifs de rentabilité. Le candidat idéal a de l'expérience dans le marketing mobile et/ou le marketing numérique.

Remarque : C'est un poste contractuel à temps plein (40 heures par semaine)

Tes missions chez Mistplay
Planifier, gérer et lancer des campagnes pour attirer de nouveaux utilisateurs sur différents canaux publicitaires
Analyser les données et optimiser les campagnes en fonction des évaluations LTV:CAC et ROAS
Suivre et rendre compte régulièrement des performances des campagnes aux parties prenantes
Collaborer avec les équipes de conception, commerciale, produit et données pour atteindre les objectifs communs de l'entreprise
Entretenir les relations avec les partenaires publicitaires afin d'optimiser les performances et l'amélioration des campagnes
Se tenir au courant des dernières tendances en matière d'acquisition d'utilisateurs, des changements dans la dynamique du marché et des nouvelles plateformes

Ce que nous recherchons
2 à 4 ans d'expérience dans le marketing numérique et/ou l'acquisition d'utilisateurs mobiles dans le secteur des jeux vidéo
Diplôme universitaire en marketing/finance ou expérience équivalente
Capacité à prendre des décisions éclairées basées sur des données et des analyses de performances
Capacité à collaborer avec notre équipe de conception pour aider à produire des créations publicitaires performantes
Expérience préalable dans le domaine des réseaux SDK, des DSP, de Facebook et de Google. Cela peut inclure ironSource, UnityAds, AdColony, TapJoy, Fyber, etc.
Motivation pour acquérir de nouvelles compétences et travailler avec de nouvelles technologies
Excellentes compétences en communication, à l'écrit comme à l'oral, en anglais


English Description:

The User Acquisition Manager plays a key role in the company's marketing operations. The position’s primary objective is to help grow the company’s user base by managing performance marketing campaigns across various network partners.
Operating within the UA Team at Mistplay, this role requires a mix of creativity, analytical thinking, and effective communication. The User Acquisition Manager must be able to manage advertising campaigns at scale while strategically optimizing performance to maintain profitability goals. The ideal candidate has experience with mobile marketing and/or digital marketing.

What You'll Be Doing:
Planning, managing, and executing user acquisition campaigns across various advertising channels
Analyzing data and optimizing campaigns based on LTV:CAC and ROAS evaluations
Monitoring and reporting campaign performance on a regular cadence to stakeholders
Collaborating with the Design, Commercial, Product, and Data teams to achieve unified company goals
Maintaining relationships with advertising partners to maximize campaign performance and improvements
Staying up to date on the latest user acquisition trends, shifts in market dynamics, and emerging platforms

What We're Looking For:
2-4 years of experience in digital marketing and/or mobile user acquisition within the gaming industry
Undergraduate degree in marketing/finance or equivalent experience
Ability to make informed data-driven decisions based on performance insights
Ability to collaborate with our Design Team to help produce high-performing ad creatives
Previous experience in working with SDK networks, DSPs, Facebook, and Google. This can include ironSource, UnityAds, AdColony, TapJoy, Fyber, and others.
Motivated to learn new skills and work with new technologies
Outstanding communication skills – both written and spoken in English
*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.

Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

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