Verafin - Senior Director – Sales (International FRAML)

Are you a strategic sales leader with a passion for building high-performing teams and driving growth in international markets? We’re looking for a Senior Director of Sales to lead our International SMB segment, focused on delivering Verafin’s FRAML solutions to financial institutions with less than $50B in AUM. Maybe this could be your next step!

In this role, you’ll lead a dynamic sales team, shape go-to-market strategies, and collaborate cross-functionally to expand our footprint across international jurisdictions. You’ll be responsible for revenue generation, pipeline development, and ensuring our sales efforts align with product strategy and customer needs.

What You’ll Do

• Partner with the Head of Product Strategy for the product area to ensure sales efforts align with product direction and business goals
• Build, lead and scale a high-performing sales team serving SMB financial institutions across new jurisdictions
• Own and deliver on opportunities in the sales queue while we establish ourselves in the market and ahead of scaling the team
• Develop and execute regional sales strategies aligned with product vision and market opportunity
• Own revenue targets and drive pipeline growth in partnership with Marketing and Product teams
• Participate in strategic customer and prospect engagements, including calls and onsite meetings, to represent the product vision and gather market insights
• Evangelize the product at industry events, partner forums, and customer briefings
• Collaborate with Product Marketing to evolve messaging and positioning based on field learnings and industry trends
• Represent the voice of the customer, providing feedback to influence product roadmap and innovation
• Coach and mentor team members to achieve performance goals and grow their careers
• Collaborate cross-functionally to ensure seamless go-to-market execution, including messaging, positioning, and customer engagement strategies
• Lead the team in strategic goal setting to ensure that objectives are achievable
• Effectively support escalated roadblocks that arise during the sales cycle by collaborating with leadership and relevant teams within the business

What You Bring

• Extensive experience of strategic selling experience in European financial markets is required for this role
• Strong understanding of the SMB financial services landscape and sales cycles
• Demonstrated success in meeting or exceeding revenue targets and scaling sales operations
• Experience collaborating with Product, Marketing, and Customer Success to drive holistic growth
• A passion for coaching, developing talent, and building inclusive, high-performance cultures
• Experience launching products in new markets would be considered an asset — You’ve played a key role in go-to-market strategies, particularly when introducing products to new geographies or customer segments.
• Experience with building a business from the group up.

What Success Looks Like

• A clear, data-driven sales strategy that drives adoption and revenue growth
• A collaborative, high-performing team with strong pipeline discipline and execution
• Seamless collaboration with cross-functional partners to deliver value to customers
• Measurable impact on market penetration and customer satisfaction in the European SMB segment

What happens now?

If you think you would thrive in this role, then we would love to hear from you! This is a full-time position in our London office. Please submit your application in English as soon as possible.

Our London office is located in Bishopsgate and is easily accessed via multiple public transport options. The building offers a member’s gym, bike park, food stalls and proximity to a variety of restaurants, shops and markets.

Nasdaq UK offers our employees a strong compensation package that includes an annual bonus or commission, equity grant, and access to an employee stock purchase program. Employees receive 25 days of annual vacation (plus 1 additional flex day every two months), pension plan, health and dental insurance, career development programs, and more. We advocate flexible ways of working and have a hybrid remote/in-office setting with 3 days per week in the office.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.