VP, Demand Programs

15 Minutes ago • 15 Years + • $181,100 PA - $336,300 PA
Program Management

Job Description

The Vice President of Demand Programs will report to the Chief Commercial Officer, focusing on driving global revenue performance and sales productivity. This leader will design and execute programs cross-functionally with sales, marketing, and data science teams, using a data-driven approach to optimize sales processes, increase win rates, shorten sales cycles, and improve forecast accuracy. Responsibilities include leading scalable demand generation programs, aligning with corporate goals, building data-driven frameworks, and collaborating across departments to ensure strategic execution and impact.
Must Have:
  • Lead the development of scalable sales demand generation programs.
  • Deliver measurable improvements in sales effectiveness, forecasting accuracy, and pipeline generation.
  • Align sales demand generation programs with corporate goals.
  • Build data-driven frameworks for headcount planning, forecasting, and performance measurement.
  • Develop scalable processes to support consistent sales execution across regions and business units.
  • Collaborate with product, go-to-market, marketing, engineering, finance, and customer success teams to implement sales demand generation programs.
  • Drive accountability for strategic objectives and outcomes, ensuring execution and impact across the organization.
  • Build and lead a high-performing Demand Programs team, fostering a culture of strategic thinking and continuous improvement.
  • 15+ years of progressive experience in sales demand programs and sales strategy, with leadership roles in the SaaS industry.
  • Track record of implementing sales demand programs which achieve scalable revenue and profitability gains.
  • Prior success building and leading teams to true impact measurement and pipeline dynamics.
  • Reputation for improving operational efficiency at scale.
  • Exceptional communication and presentation skills, with experience influencing C-suite executives and other senior leaders.
  • Deep understanding of SaaS business models, value drivers, and competitive landscapes.
  • Experience managing and developing high-performing teams, including senior individual contributors and managers.
  • Proficiency in strategic tools including Excel, PowerPoint, and other analytics platforms.
Perks:
  • Health and wellness coverage: Medical, dental, and vision insurance
  • Disability coverage: Short-term and long-term disability
  • Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
  • Additional life coverage options: Supplemental life insurance for employees, spouses, and children
  • Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
  • Financial security: 401(k) Savings and Investment Plan with company matching
  • Time off benefits: Flexible vacation policy
  • 8 paid holidays annually
  • Sick leave
  • Parental support: Paid parental leave
  • Employee Assistance Program (EAP) and Care Counselors
  • Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
  • Health Savings Account (HSA) with employer contribution

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Vice President, Demand Programs

SailPoint is the leader in Identity Security. SailPoint customers represent half of the Fortune 500 and half of the ASX 50. This customer strength provides us with a great community of customers, partners and analysts who trust SailPoint and our team to solve complex challenges. SailPoint continues to grow globally and expanding our global presence creates opportunities for top salespeople to become a part of our awesome culture.

We are recognized by analysts such as Gartner, Forrester and KuppingerCole as the leader in the market and we continue to push ourselves to define the market rather than follow what the analysts or competitors are marketing. Organizations struggle to understand who has access to what applications and data, and we help them answer these key questions. Identity security is the central control point for risk management for the enterprise.

We are proud of our team and the culture we have built which has led to our employees voting us “best places to work” – 15 years in a row.

The Vice President of Demand Programs will report to our Chief Commercial Officer. The focus of this role is to drive revenue performance and sales productivity at scale for our business on a global basis. This team will work cross-functionally with sales leaders, field sales, sales strategy, sales enablement, data science, product marketing, and demand generation teams to design and execute programs to drive pipeline and revenue. This leader will bring a data-driven approach to optimizing sales processes and program effectiveness, identifying gaps and opportunities to increase win rates, shorten sales cycles, and improve forecast accuracy.

Responsibilities:

  • Lead the development of scalable sales demand generation programs, from go-to-market programs to performance management frameworks, ensuring alignment across regions and segments.
  • Deliver measurable improvements in sales effectiveness, forecasting accuracy, and pipeline generation.
  • Align sales demand generation programs with corporate goals, ensuring initiatives are directly tied to revenue targets, growth priorities, and market positioning.
  • Build data-driven frameworks for headcount planning, forecasting, and performance measurement.
  • Develop scalable processes to support consistent sales execution across regions and business units.
  • Collaborate with product, go-to-market, marketing, engineering, finance, and customer success teams to implement sales demand generation programs.
  • Drive accountability for strategic objectives and outcomes, ensuring execution and impact across the organization.
  • Build and lead a high-performing Demand Programs team, fostering a culture of strategic thinking and continuous improvement.

Qualifications & Experience:

  • 15+ years of progressive experience in sales demand programs and sales strategy, with leadership roles in the SaaS industry.
  • Track record of implementing sales demand programs which achieve scalable revenue and profitability gains.
  • Prior success building and leading teams to true impact measurement and pipeline dynamics.
  • Reputation for improving operational efficiency at scale.
  • Exceptional communication and presentation skills, with experience influencing C-suite executives and other senior leaders.
  • Deep understanding of SaaS business models, value drivers, and competitive landscapes.
  • Experience managing and developing high-performing teams, including senior individual contributors and managers.
  • Proficiency in strategic tools including Excel, PowerPoint, and other analytics platforms.
  • Collaborative spirit with the ability to have a real impact on SailPoint.

Travel:

  • Travel required as per business needs.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):

$181,100 - $258,700 - $336,300

Base salaries for employees based in other locations are competitive for the employee’s home location.

Benefits Overview

1. Health and wellness coverage: Medical, dental, and vision insurance

2. Disability coverage: Short-term and long-term disability

3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)

4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children

5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account

6. Financial security: 401(k) Savings and Investment Plan with company matching

7. Time off benefits: Flexible vacation policy

8. Holidays: 8 paid holidays annually

9. Sick leave

10. Parental support: Paid parental leave

11. Employee Assistance Program (EAP) and Care Counselors

12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options

13. Health Savings Account (HSA) with employer contribution

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