Copywriter

2 Months ago • 3 Years + • Editorial • $70,000 PA - $200,000 PA

Job Summary

Job Description

The Copywriter role at We Are Social requires a culture-focused individual passionate about social media and community engagement. The role involves crafting compelling copy, understanding brand identity, and managing social media interactions to foster brand love. The Copywriter will contribute to new business activities, present ideas to clients, and stay ahead of social trends, working collaboratively within a creative team. The ideal candidate should have a strong understanding of advertising fundamentals and the ability to take ideas from concept to execution.
Must have:
  • 3+ years of agency experience and a portfolio.
  • Robust knowledge of advertising fundamentals.
  • Full command of the creative process.
Perks:
  • Passport program to work from 18 offices worldwide.
  • Celebration of wins and lessons from losses.
  • Commitment to making a difference through community initiatives.

Job Details

THE ROLE

We Are Social is looking for a culture-hungry copywriter who wants to make work that people love to engage the community. To do the job well, you’ll need a good sense of social media craft and a desire to get your hands dirty. We are seeking someone who lives in the space between pop culture/sports/entertainment/fashion/music/travel. The ideal candidate will be a skilled communicator, relationship builder, and possess a passion for community involvement.

 

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.



WHY YOU’LL LOVE IT HERE

  • Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
  • You best believe we know how to celebrate our wins. And our losses (it’s how we learn). 
  • From carbon offsets to community kitchens, we’re passionate about making a difference. 

YOU ARE

  • A person who thrives in a fast-paced environment, responding quickly and proactively
  • Not interested in just following trends – you want to create them
  • A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro  

What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. 

WHAT YOU’LL DO

  • CREATIVE: Concept, write and create strong, compelling copy that resonates with target audiences. Understand the structure of a brand’s identity—how the visual and verbal executions come together to create a holistic brand experience. Be a creative spokesperson for projects to ensure that the creative integrity of the work stays intact. Contribute to new business activities, help outline and write pitch decks.
  • COMMUNITY MANAGEMENT: Engage with communities daily via the comments section (owned and outbound) to strengthen and grow brand love, tap into relevant cultural moments, and foster positive brand sentiment.
  • STORYTELLING: Be responsible for sound, strategic thinking for integrated campaign work 
  • COMMUNICATION: Clearly articulate ideas to colleagues, both verbally and in writing.
  • Present effectively to clients and agency teams
  • Contribute to new business activities, help outline and write pitch decks
  • SOCIAL LITERACY Identifying trends and opportunities as they emerge in social that stay true to our brands. Have a genuine interest in, and awareness of, the creative industry, including groundbreaking ideas, emerging technologies
  • COLLABORATION: Work collaboratively with a large team of creatives from ideation to execution – helping to ensure ideas are created and brought to life faithfully while taking direction & feedback from leads. 
  • WORKFLOW MANAGEMENT: Manage multiple priorities and assignments. Execute with quick turnaround times for real time moments, capture trending moments, to deliver high quality work, on-time and with accuracy.

Salary Range: $70,000.00-$200,000.00

  • 3+ years of agency experience & a portfolio of live & spec work
  • A robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies
  • Achieved full command of the creative process- you know how to bring an idea along from a kernel to a campaign, and sell it to clients while staying on brief

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let’s make great things together. 

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf 

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Munich, Bavaria, Germany (Hybrid)

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