CRM Executive
Job Summary
Job Description
The CRM Executive role at GoFood, part of GoTo Group, involves setting up and managing CRM amplifications across in-app (PN, IB, Shuffle Card, etc.) and out-app channels (WhatsApp). Responsibilities include aligning campaigns with marketing objectives, ensuring timely delivery of collaterals, maintaining quality of nudges and copy, collecting and analyzing performance data, creating monthly reports, and collaborating with budget owners. The ideal candidate possesses a Bachelor's degree in a relevant field, 2+ years of experience in the tech industry managing marketing operations, strong analytical skills, and proficiency in Excel/Google Sheets. Experience with BigQuery is a plus.
Must have:
- Bachelor's degree in relevant field
- 2+ years experience in tech industry managing marketing operations
- Strong analytical and communication skills
- Proficient in Excel/Google Sheets
- Experience with CRM amplifications
Good to have:
- Experience with BigQuery
- Understanding of marketing finance tools
5 skills required
Job Details
What Will You Do
- Set-up in-app CRM amplifications (PN, IB, Shuffle Card, and a few other in-app channels) and out-app channel e.g. WhatsApp as per requested by Food marketing team.
- Align with campaign PIC whenever necessary to ensure communication that will be executed through CRM Channels is aligning with the campaign objective and construct.
- Ensure proper and timely delivery of campaign collaterals according to CRM SOP.
- Ensure quality of the nudges, copy accuracy, and relevancy to support campaign and CRM (clicks) objectives.
- Collect performance of each amplification (e.g. sent, delivered, read, clicks), and synthesize insight what works and what doesn’t work for the next campaign. Support the development of CRM monthly report alongside with CRM Team and share it with relevant stakeholders.
- Align with Food marketing budget owners to create & plan marketing budget to accommodate marketing activities.
What Will You Need
- Bachelor's degree from reputable universities or equivalent experience economics, marketing, communication, or business major.
- Min 2+years of experience preferably in Tech Industry and experience in managing marketing operations, marketing and finance tools/ applications.
- Good written & verbal communication (English) abilities at the business level.
- Self-driven individual with a good sense of ownership & having strong analytical thinking.
- Understand Excel/Google sheet medium level formula and Good sense of business acumen & data interpretation.
- Experience or familiar operating Bigquery is a plus point.
- Willingness to learn and a can-do attitude individual.
- Comfortable working in a team, strong communication skills to interact with various stakeholders.
About The Team
Our Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumer through the assortment, recommendation & rewards in our platform. We are also a data-driven team who strive to continuously improve our efficiency.
Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.
GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-GOTO
#LI-Onsite
About The Team
Our Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumer through the assortment, recommendation & rewards in our platform. We are also a data-driven team who strive to continuously improve our efficiency.
Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.
GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-GOTO
#LI-Onsite
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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