Digital Account Manager - Advertiser/Agency

2 Days ago • 5 Years +

About the job

Summary_{By Outscal}

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Customer Success at Nielsen

As a part of our Customer Success team at Nielsen, you will play a critical role in ensuring customer satisfaction by helping our customers utilize Nielsen’s products and services to achieve their goals. Your primary responsibility will be to build strong relationships with customers and provide exceptional customer experiences that result in business growth and additional recurring revenue.

Customer Success - Buy Side - Agency/Advertiser

This team works closely with the other members of the support, commercial, product, and operations teams to drive value realization and adoption of Nielsen’s Audience Measurement suite of products. You will be leading clients that primarily include direct Fortune 500 client brand teams and their agency partners. This is a key role with great potential and ability to influence a number of different factors, including the future of the cross media measurement industry with Nielsen ONE, a new era of clarity.

Scope of this role

Our mission is to enable our customers to derive exceptional value from our solutions by teaching them to elicit actionable insights from our solutions. You will be on point for driving adoption and usage of several online Nielsen measurement products in our customer base while providing world-class customer service, with the ultimate goal of increasing revenue from existing customers.

Travel

Up to 25% of your time may include travel for client visits, conferences, networking events or other work-related events. Majority of travel is expected to be within/near downtown NYC.

A Little About You

We are looking for a senior-level professional with account management or client service experience to manage key account relationships, applying their comprehensive understanding of digital and traditional advertising and their experience in the media and measurement space for advertisers and agencies. As a Customer Success Manager your goals will be to:

-Understand our product, data & customer. Knowledge is Power.

-Accelerate Adoption & Time to Customer Value. Drive Advocacy & Loyalty.

-Deliver Quality and Build Trust. Timely response & Actions at Scale.

Responsibilities

Drive true value for customers - act as primary point-of-contact for the Client and their agency
Develop trusted relationships with decision makers
Understand each customer’s strategic goals and advertising tactics to make strategic and tactical recommendations
Gather valuable feedback from clients for continual product improvements
Maintain expertise on industry trends/practices and competitive landscape
Play a critical communications role by regularly interacting with customers to clearly and succinctly communicate insights
Work with internal teams to balance, meet and exceed customer expectations and perceptions
Oversee the customer onboarding process and campaign management process
Work closely with Product teams on the identification and tracking of enhancement requests for future features and functionality
Understand various post-sale adoption methods and devise ways to measure and improve to ensure the customer experience is world-class
Develop new materials (i.e. presentations, best practices, onboarding plans, etc.) as needed to improve organizational efficiency
Drive alignment for customer renewals and expansion
Partner with Commercial teams to develop a plan for customer success and expansion for each customer to achieve growth goals
Monitor customer usage and provide recommendations to customers on how to optimize their usage to achieve their goals
Identify product expansion opportunities and communicate any potential risks that would threaten renewal
Maintain a deep understanding of our solutions and speak with customers about the most relevant features/functionality for their specific business needs
Develop customer stories, case studies and client references
Function as the voice of the customer and provide internal feedback on how Nielsen can better serve our customers
Proactively finds new ways to grow assigned accounts

Qualifications

Bachelor’s degree, 5+ year’s previous client services/account management experience at a SaaS company or in an agency setting (Digital Media Buying / Planning Experience and/or Cross-Media Planning Experience)
Understanding of the overall media and measurement landscape in advertising
Experience overseeing digital advertising campaigns and media operations
Stellar presentation skills with direct experience presenting to clients
Knowledge in the usage and operations of ad-serving technologies a plus
Excellent communicator in-person, on the phone, through email and virtual presentations
Strategic thinker with the ability think and respond quickly in front of customers
Strong organizational skills with keen attention to details: use workstreams, playbooks, data, and analytical tools to help structure the team’s thinking
Facilitate alignment across multiple senior stakeholders, and reach insightful, actionable answers to challenging and ambiguous problems
Experience working with cross functional teams
Passionate about consumers and the technologies that serve them
Strong focus on user needs and an intellectual curiosity about the products that help to meet them
Digital Media experience is strongly desired and account management experience is a plus

Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimate of salary range for a new employee to be offered this role would be between $66,000 - $225,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

#LI-LE1

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.