Digital Media Planner

Company description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One. The words of Publicis founder Marcel Bleustein-Blanchet, You have to lead the change, if you don’t want to be led by change,' remain our raison d'être and the reason we wake up every day at Publicis Groupe.

Overview

As a Digital Media Planner at our agency, you will collaborate with clients and internal teams to create effective digital media plans that achieve client goals. This role requires a solid understanding of digital media channels, media planning and performance analysis.

Responsibilities

• Develop and implement strategic digital media plans aligned with client goals and target audiences.
• Support the digital media planning process, from research and analysis to strategy development and execution.
• Collaborate with clients to understand their marketing objectives and create tailored digital media solutions.
• Assist in managing media budgets, ensuring efficient allocation and optimization of resources across digital campaigns.
• Contribute to supervising junior digital media planners and their skill development.
• Conduct media research to identify digital industry trends and audience insights.
• Analyze campaign performance data using digital analytics tools and collaborate on recommendations to improve ROI.
• Prepare reports and presentations for clients on digital media strategies and campaign results.
• Build and maintain relationships with digital media vendors and partners to negotiate favorable rates and placements.
• Collaborate with creative and account teams to ensure media plans seamlessly integrate with campaign creative and messaging.

Qualifications

• 1+ years of experience in digital media planning, preferably in an advertising agency.
• Understanding of digital media, with knowledge of online channels and integration techniques.
• Familiarity with digital media planning tools and data analytics.
• Strong analytical skills to interpret data and derive insights.
• Effective communication skills to present media strategies and results to clients.
• Ability to manage multiple projects and collaborate within a team-oriented environment.
• Proficiency in Microsoft Office Suite and digital media planning software.
• Excellent written and spoken English.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

🚀Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

📚 Free Online Training: You can access unlimited courses from LinkedIn Learning through our artificial intelligence platform "Marcel".

✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home.