Director, Digital Commerce & Retail

About Moonbug Entertainment

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

This role will report on-site in our New York Office on a hybrid work schedule.

The Role

Moonbug Entertainment seeks a Director, Digital Commerce & Retail to manage and expand Moonbug’s e-commerce and social commerce presence, ensuring best-in-class product representation and merchandising in market. Reporting to the Managing Director, Global Consumer Products & Experiences, this role will lead the development and execution of comprehensive consumer products digital commerce strategies, with an emphasis on Amazon, while identifying alternative e-/social commerce strategies to maximize revenue opportunities with new and existing partners across key categories on a global scale. 

Key Responsibilities

Strategy:

• Develop and execute a results-driven e-/social commerce strategy to drive sales and grow Moonbug’s consumer products business, ensuring alignment with overall brand objectives and KPIs
• Analyze Moonbug’s digital retail ecosystem and identify solutions that open new revenue and partner opportunities
• Explore creative strategies and new channels of commercialization expanding consumer touchpoints to Moonbug’s consumer products online
• Manage associated relationships with buyers and top licensees pitching brand updates and campaigns to sell-in strategies

Amazon:

• Responsible for managing the day-to-day relationship with buyers, licensee sales teams, and associated internal stakeholders
• Enhance and optimize existing presence of consumer products across all IP
• Analyze sales data and market trends to identify overall growth and new improvement opportunities
• Collaborate with licensing partners to maximize merchandising opportunities on the platform 
• Activate Amazon through cross-category, themed bundles, and integrated marketing campaigns
• Partner with creative on brand store strategy for the US, and adoption on global pages

Alternative & Traditional Platforms:

• Evaluate owned & operated e-/social commerce solutions including, but not limited to, YouTube MFK and Tik Tok
• Develop business strategies specific to digital platforms
• Ensure cohesive execution and collaboration with brick and mortar retail partners
• Work with licensing partners to maximize sales efforts and GTM strategies

Team Collaboration: 

• Collaborate cross-functionally with internal teams (franchise management, marketing, content, creative, ad sales) to ensure smooth execution of campaigns, product launches, and partner opportunities
• Support category sales teams on the execution of retail programs at key accounts within priority markets 

• 7+ years of experience in e-/social commerce or digital marketing, with a strong focus on driving revenue and improving customer experience.
• Experience in consumer products, retail within entertainment or consumer goods.

• Strong understanding of e-commerce platforms, digital marketing, and web analytics
• Strong analytical skills, with a data-driven approach to decision-making
• Excellent communication skills, both written and verbal, with the ability to collaborate across departments and manage external partners
• Proficiency in leveraging consumer data and market insights to inform strategies

Education

Bachelor’s degree in Marketing, Business, or a related field

Desired

• Passion for children’s entertainment and consumer products
• Turn-around mindset and comfortable in a start-up environment

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• and more!

Salary: $170,000-200,000

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.

Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.