Marketing Content & SEO Specialist
Job Summary
Job Description
Chicago Brands is seeking a creative and detail-oriented Marketing Content & SEO Specialist to join their Chicago marketing team. The role involves writing compelling, high-converting copy for marketing campaigns across multiple brands, ensuring alignment with brand voice and SEO strategy. Responsibilities include planning, writing, and editing content for emails, landing pages, social media, and blogs, collaborating with the marketing director, and maintaining a content calendar. The specialist will also leverage AI and SEO tools to enhance content quality, drive traffic, boost brand visibility, improve search engine rankings, and engage users. Key tasks involve conducting audience research, optimizing website content for conversions, performing keyword research, and tracking SEO performance using tools like Ahrefs and Surfer SEO. Collaboration with marketing, sales, and design teams is essential for seamless messaging and continuous improvement of campaigns.
Must have:
- 3+ years in content marketing or digital marketing
- 1+ year of SEO content optimization experience
- Proficiency in CMS like WordPress
- Familiarity with A/B testing and conversion optimization
- Full understanding of SEO and keyword optimization
- Proficient in SEO tools (Google Analytics, Surfer SEO, Ahrefs)
- Exceptional writing and editing skills with a portfolio
- Experienced in refining AI-generated content
- Ability to manage multiple content deliverables and meet deadlines
- Excellent collaboration and communication skills
- Strong attention to detail
Good to have:
- Bachelor's degree in Marketing, Communications, English, or related field
- Familiarity with marketing automation tools (Eloqua, Pardot, Hubspot)
Perks:
- Health insurance (medical, dental, vision)
- Flexible spending accounts (FSA)
- Short-term and long-term disability insurance
- Life and AD&D insurance
- 401(k) retirement savings plan with company match
- Paid time off (PTO)
- Paid holidays
- Commuter benefits
- Employee Assistance Program (EAP)
- Well-being coaching services
- Voluntary benefits (home, auto, pet insurance)
- Discounted legal and financial services
9 skills required
Job Details
Description
Marketing Content & SEO Specialist
Chicago Brands, the leading website and online marketing services provider to the health care industry, is seeking a creative and detail-oriented Marketing Content & SEO Specialist to join our Chicago marketing team.
Role Overview
As a Marketing Content & SEO Specialist, you will be responsible for writing compelling, high-converting copy that aligns the voice and SEO strategy with our Chicago brands. Your work will resonate with our audiences and help drive traffic, boost brand visibility, improve our website’s search engine rankings, and engage users across various channels. Additionally, you'll leverage AI and SEO tools to enhance the quality and effectiveness of your content. If you excel at collaborating with a team and crafting engaging content, we’d love to hear from you!
Key Responsibilities:
- Content Planning & Development for Marketing Campaigns
- Plan, write, edit, and polish content for emails, landing pages, social media, and blogs to align with campaign goals for a portfolio of 3 brands
- Collaborate with the Marketing Director to create content that speaks directly to our target audience.
- Make sure all content uses the voice and style of each brand
- Plan and Strategize Brand Content
- Research our audience to create messages that truly resonate.
- Work with the team to align content plans with broader campaign goals.
- Keep a content calendar organized and on track so everything gets delivered on time.
- Use analytics tools to measure how content performs and find ways to make it even better.
- Optimize Website Content to Drive Conversions
- Improve landing pages, forms, and calls-to-action to drive leads and boost campaign results.
- Review website content regularly to ensure it fits with our marketing strategies.
- Conduct keyword research and leverage SEO tools to analyze performance metrics to implement SEO best practices.
- Develop & track SEO content
- Work with the Marketing Director to define SEO content optimization plans for all 3 brands.
- Use SEO content tools, such as Surfer SEO to develop content.
- Track SEO keyword performance, utilizing tracking tools such as Ahrefs.
- Team Collaboration
- Partner with the marketing team, sales, and design teams to make sure our messaging fits together seamlessly.
- Share ideas based on data to enhance future content and engagement.
- Bring fresh ideas and creative suggestions to improve campaigns.
Skills and Qualifications:
- Experience
- At least 3 years in content marketing, digital marketing, or a similar role.
- 1+ year of SEO content optimization experience
- Technical Skills:
- Proficiency in content management systems (CMS) such as WordPress.
- Familiarity with A/B testing tools and conversion optimization techniques.
- Full understanding of SEO and keyword optimization.
- Proficient in SEO tools such as Google Analytics, SURFER SEO, Ahrefs, and others to analyze content.
- Content Creation:
- Exceptional planning, writing and editing skills, with a portfolio showcasing campaign-related content.
- Experienced in curating and refining AI-generated content for clarity and tone
- Project Management:
- Ability to manage multiple content deliverables, meet deadlines, and prioritize effectively.
- Soft Skills:
- Excellent collaboration and communication skills.
- Strong attention to detail and ability to align content with campaign objectives.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Experience with SEO content tools such as SurferSEO and performance tracking tools such as Ahrefs
- Familiarity with marketing automation tools (ie Eloqua, Pardot, Hubspot, etc)
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $55K to $69,500k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
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