MARKETING MANAGER

The Role:

We are seeking a dynamic and results-driven Marketing Manager to join our team in the online slot B2B supplier industry. This position will play a pivotal role in developing and implementing marketing strategies to strengthen Games Global’s brand presence and drive business growth within the highly competitive LATAM market.

What you'll do: 

• Develop and implement a bespoke LATAM Marketing Strategy that positions Games Global as ‘the one’ and associated studios as leaders of our industry.
• Serves as a marketing expert within the LATAM market, providing guidance and advice to other members of the marketing team to assure best outputs and deliverables.
• Identify opportunities to grow external exposure for the Games Global brand.
• Growing with the business, ensuring all tangible, event and exhibition verticals are strategized and implemented as and when needed.
• Work closely with internal resources and external creative agencies to deliver engaging marketing campaigns.
• Conduct thorough market research to identify trends, competitive landscape, and opportunities within the online slot B2B supplier industry in the LATAM market.
• Analyse customer behaviour, preferences, and regulatory developments to inform marketing strategies.
• Develop and implement branding strategies to enhance the company's visibility and positioning in the LATAM market.
• Collaborate with cross-functional global teams to ensure brand consistency across all channels.
• Create compelling and engaging content tailored to the target audience, including blog posts, whitepapers, and multimedia content.
• Manage content distribution across various online platforms to increase brand awareness.
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media dedicated to the LATAM market.
• Utilize analytics tools to measure campaign effectiveness and adjust strategies accordingly.
• Coordinate the launch of new online slot products, working closely with product development, sales, and customer support teams.
• Develop marketing campaigns to generate excitement and demand around new product releases.
• Develop and maintain strong relationships with key clients and industry stakeholders.
• Gather customer feedback to enhance marketing strategies and improve product offerings.
• Plan and execute participation in industry events, trade shows, and conferences to promote brand awareness and generate leads.
• Coordinate logistics and ensure a strong company presence at relevant events.
• Manage the LATAM marketing budget, ensuring efficient allocation of resources for maximum impact.
• Monitor and report on the return on investment for marketing initiatives to the Head of Marketing.

What you'll need: 

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience 5+ years in marketing roles within the online gaming industry.
• In-depth knowledge of the LATAM online slot market.
• Fluent in English, Spanish and Portuguese.
• Strong Analytical skills.

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Equal Opportunities Statement

Games Global is committed to fostering a diverse and inclusive work environment. We are an equal opportunity employer and welcome applicants from all backgrounds, experiences, and communities. We do not discriminate based on race, colour, religion, gender, sexual orientation, age, national origin, disability, neurodiversity or any other protected status. Our dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected across all our teams. Join us, and be a part of an organisation that is truly committed to creating a level playing field for everyone.

Kindly be aware that in order to be employed at Games Global, you need to be 18 years of age or older, in accordance with our industry requirements.