1. Creator Management: Responsible for recruiting and managing KOLs and streamers in the gaming field, establishing cooperative relationships, outputting cooperation plans, and improving content dissemination and conversion effects.
2. Content Traffic Generation: Plan short video and live stream content that can explode in traffic, be proficient in platform algorithms, and directly drive new user growth through content planning.
3. Data Analysis: Monitor content data (views, conversion rates, etc.), analyze and optimize operational strategies, and be responsible for new user acquisition results.
4. Collaborative Cooperation: Collaborate with product, advertising, and other teams to integrate resources and jointly achieve user growth goals.
1. Experience and Resources: 3+ years of experience in game content operation, must have rich game KOL/streamer resources.
2. Data Savvy and Planning: Data sensitive, able to guide content optimization through data analysis; good internet sense, able to plan viral content.
3. Game Understanding: Deep game player, familiar with game content and live streaming ecosystem, understands the logic of content-to-conversion traffic generation.
4. Strong Execution: Excellent communication and project promotion skills, able to efficiently manage multi-party cooperation.
5. Bonus Points: