Senior Growth Analyst

6 Months ago • 3-5 Years

Monetization

Job Description

Crazy Labs seeks a Senior Growth Analyst specializing in marketing and ad monetization to optimize business performance. Key responsibilities include analyzing user acquisition, ad revenue, and player engagement data to drive growth and improve monetization. The role involves developing dashboards, supporting A/B testing, optimizing campaigns for ROAS, analyzing creatives and UA channels, collaborating with the Ad Monetization team, and working with cross-functional teams (Game Analysts, R&D, Product). Proficiency in SQL, Python, and ideally Tableau is essential. The analyst will utilize statistical modeling and forecasting to predict growth and optimize marketing performance.

Good To Have:

Tableau experience

Must Have:

3-5 years experience in mobile gaming marketing analytics
Strong SQL & Python skills
Expertise in UA channels, ad mediation, LTV, ARPU, eCPM
Data analysis & insights generation
Campaign optimization & A/B testing

Add these skills to join the top 1% applicants for this job

python

sql

tableau

data-analytics

communication

budget-management

forecasting-budgeting

alphabeta-testing

cross-functional

team-management

Description

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We are looking for a Growth Analyst specializing in marketing and ad monetization to optimize business performance through data-driven insights. This role focuses on analyzing user acquisition, ad revenue, and player engagement to drive growth and enhance monetization strategies.

Key Responsibilities:

Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming.
Technical Skills: Strong proficiency in SQL & Python; experience with Tableau is a plus
Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies.