Company Description
Fashion and lifestyle, 6,500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, the Netherlands and Switzerland, over 2000 brands, 25 restaurants & confectioneries, 15 first-class services, three hairdressing salons and always a special shopping experience – that is Breuninger. A traditional company that goes international, clearly defines its goals and creates innovative opportunities.
Job Description
- You are responsible for the luxury assortment on breuninger.com and manage it with entrepreneurial skill and strategic foresight.
- In close cooperation with purchasing, you provide impulses for assortment design and strategic brand development. You bring in innovative ideas for optimal marketing and proactively drive them forward.
- You use your extensive assortment expertise to identify trends early and shape the assortment accordingly, thus optimally meeting customer needs.
- You analyze customer & purchasing behavior based on performance indicators (such as Conversion Rate, Clicks etc.) and develop targeted measures to optimize online marketing, customer journey and user experience.
- You are a leader in the continuous development and optimization of customer-oriented navigation, category entry points and filters. You work closely with the SEO team to significantly increase organic reach.
- You define requirements for (shop) features and content planning and always keep an eye on developments in luxury brands, relevant competition and e-commerce.
- For onsite campaigns and newsletters, you make data-based decisions when selecting product groups and/or articles to optimally meet operational requirements.
- You coordinate the cooperation with important partners such as Onsite Campaign & Content Management, Onsite Development, Content Production as well as Performance Marketing and ensure a smooth implementation of projects.
Further exciting information can also be found at: B-Digital - We are looking for creative pioneers who want to make a difference. (breuninger.com)
Qualifications
- You have a completed degree in Luxury Management, Business Administration or Communication Science, ideally with a focus on Marketing/E-Commerce, or a comparable educational background.
- You bring at least 4-5 years of professional experience in e-commerce in the luxury, fashion or lifestyle sector and are ready to apply your expertise in a dynamic environment.
- You have a strong passion for fashion and current trends and you have comprehensive knowledge of the various fashion brands and labels in the luxury and premium segment.
- Very good analytical and conceptual skills are among your strengths, as is a high degree of initiative and independence.
- The rapid changes and technical developments in e-commerce motivate you, and you show high flexibility in dynamic day-to-day business.
- You are able to quickly learn new systems, and working with web-based tracking and analysis tools is easy for you.
- Your high commitment and interest in regularly delving into new, innovative topics and promoting data-driven decision support characterize you.
Additional Information
At Breuninger, it's about more than just a job. We live appreciation and responsibility – and our benefits reflect exactly that. They are a sign of how we accompany and support you. And the best part: This is only a part of what awaits you with us.
Appreciation that is tangible Voluntary holiday and Christmas bonuses, plus contributions to old-age provision.
Your style, your advantage 30% employee discount, also for your partner, including gastronomy and hairdresser.
Your loyalty counts From the 5th year, you receive additional vacation days.
Sport-Life-Balance Subsidy for your Urban Sports membership.
Grow with us From training to leadership programs.
Workation available Up to 30 calendar days per year in selected European countries.
Vacation à la carte Via salary conversion, you can secure additional vacation days, supplemented by a sabbatical option.
Mobile in everyday life With Company Bike, lease your desired bike or e-bike easily.