Social Media & Content Manager
Job Summary
Job Description
Paytm is seeking a Social Media & Content Manager for its Travel division. This role involves developing and executing social media strategies to boost brand awareness and engagement for Paytm Travel, a leading online travel platform in India. The manager will oversee social media accounts, create compelling content, and collaborate with internal teams and external agencies. Key responsibilities include monitoring social media performance, managing content creation, coordinating with agencies for marketing campaigns, and working with product, sales, and customer service teams. The role requires staying updated on social media trends and implementing innovative approaches to enhance online presence.
Must have:
- Develop and implement social media strategies
- Manage social media accounts
- Create and curate engaging content
- Coordinate with external agencies
- Work with internal teams
- Monitor social media performance metrics
- Stay updated on social media trends
Good to have:
- Experience with influencer marketing
- Familiarity with SEO
- Analyze data for actionable insights
- Creative mindset with design eye
Perks:
- Opportunity to work on high-impact projects
- Collaborative and inclusive work environment
9 skills required
Job Details
About Paytm: Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.
About the role: The Junior Marketing Associate will support various initiatives within the marketing department aimed at driving Paytm’s growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs.
Why join us?
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Job Title: Social Media & Content Manager – Paytm Travel
Location: Bangalore, India (Hybrid)
Department: Marketing
Experience: 3–8 years
Employment Type: Full-time
About Paytm Travel
Paytm Travel is one of India's fastest-growing online travel platforms, revolutionizing the way
millions of users book flights, trains, buses, and more. As we continue to expand our reach,
we're seeking a dynamic professional to lead our social media and content initiatives, ensuring
our brand resonates across diverse audiences.
Role Overview
As the Social Media & Content Manager, you will be responsible for developing and executing
comprehensive social media strategies and content plans that align with Paytm Travel's brand
objectives. Your role will involve managing our presence across various social platforms,
creating engaging content, and collaborating with internal teams and external agencies to
enhance brand visibility and customer engagement.
Key Responsibilities
● Social Media Strategy & Management:
○ Develop and implement effective social media strategies to increase brand
awareness and engagement.
○ Manage and oversee Paytm Travel's social media accounts, ensuring consistent
brand messaging.
○ Monitor, analyze, and report on social media performance metrics, adjusting
strategies as needed.
● Content Creation & Curation:
○ Create, curate, and manage high-quality, engaging content tailored for various
platforms.○ Collaborate with design and copy teams to produce compelling visuals and copy.
○ Ensure all content aligns with brand guidelines and resonates with target
audiences.
● Agency Collaboration:
○ Coordinate with external brand and creative agencies to develop and execute
marketing campaigns.
○ Provide clear briefs, oversee project timelines, and ensure deliverables meet
brand standards.
○ Evaluate agency performance and provide feedback for continuous improvement.
● Cross-Functional Collaboration:
○ Work closely with product, sales, and customer service teams to align marketing
strategies with business objectives.
○ Gather insights from various departments to inform content creation and
campaign development.
● Trend Monitoring & Innovation:
○ Stay updated on the latest social media trends, tools, and best practices.
○ Implement innovative approaches to enhance social media presence and
engagement
Qualifications
● 3–5 years of experience in social media management and content creation, preferably
within the travel or e-commerce industry.
● Proven track record of developing and executing successful social media campaigns.
● Strong understanding of branding principles and experience in coordinating with creative
agencies.
● Excellent communication, organizational, and project management skills.
● Proficiency in social media analytics tools and platforms.
Preferred Skills
● Experience with influencer marketing and community management.
● Familiarity with SEO and content marketing strategies.
● Ability to analyze data and derive actionable insights.
● Creative mindset with an eye for design and storytelling.
Why Join Us?
● Be part of a dynamic team that's shaping the future of travel in India.
● Opportunity to work on high-impact projects with cross-functional teams.
● Collaborative and inclusive work environment that values innovation and creativity.
Application Process:
Interested candidates are encouraged to apply by submitting their resume and a cover letter
detailing their relevant experience and interest in the role.
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