Advertising Specialist: Social Media

We are seeking a passionate and creative Marketeer to lead the Social Media function within our Marketing Team. Reporting to the Social Media Manager, this role involves driving customer relationships through engaging social media content. This is a fully in-office position based at our Support Centre in Kuils River, Cape Town.

Must Have

• Oversee social media platforms for brand visibility, engagement, and growth.
• Maintain strong relationships with online social communities.
• Manage campaigns, uploading and removing content on social media platforms.
• Ensure social media plan is accurately captured in promo grids.
• Execute social media content aligned with Customer, Commercial, and business objectives.
• Ensure social media content aligns with Ackermans' content plan.
• Brief customer insights team on advanced analytics for social media customer understanding.
• Use engagement posts to gain customer insight.
• Document institutional knowledge from interactions.
• Stay updated with new trends, measurement, best practices, benchmarking, and tools.
• Continuously improve Social Media Function by analyzing social data/metrics.
• Minimum of 4 years' experience in social media / online editorial.
• Experience in working on Google Analytics.
• National Diploma / Degree in Marketing Management or related field.

Good to Have

• Experience within the retail environment.

We're looking for a passionate and creative Marketeer to support the Social Media function within our Marketing Team.

We're looking for a passionate and creative Marketeer to manage the Social Media function within our Marketing Team! Reporting to the Social Media Manager, you will be responsible to drive a relationship with our customers through social media, by showcasing relative and engaging content.

We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do?

1. Engagement

• Responsible for overseeing the various social media platforms, ensuring brand visibility, engagement and growth on each platform.
• Responsible for maintaining strong relationships with on-line social communities.
• Campaign management: ensure that all relevant marketing material and possible content are uploaded to the relevant social media platforms and taken down at the appropriate time.
• Ensure the social media plan is accurately captured in the various promo grids.
• Ensure social media content executes on the Customer, Commercial and broader business objectives captured in the promo grids.
• Ensure social media content is in line with Ackermans' content plan.

2. Customer Insight

• Brief customer insights team on advanced analytics needed to gain a deeper understanding of the Ackermans social media customer AND our general target market.
• Use engagement posts to gain additional insight into the customer according to business objectives.
• Document the Institutional knowledge that has been generated through existing interactions.

3. Best in class

• Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.
• Continuously improve the Ackermans Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.

What experience & qualifications do you need?

• A minimum of 4 years' experience in social media / online editorial
• Experience in working on Google Analytics
• Experience within the retail environment is advantageous
• National Diploma / Degree in Marketing Management or related field

Already working at Ackermans?

Let’s recruit together and find your next colleague.

@ackermans.co.za

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