Business Analyst / Product Lead

Two Circles is a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans. This client-facing role involves working in a cross-functional team on varied digital products, from websites and apps to marketing and data-focused products. You will either help clients shape large digital products during discovery or build and deploy products during delivery, running workshops and creating documentation. Curiosity, clarity, and attention to detail are core capabilities for this Product team role.

Must Have

• Run and attend workshops with clients, partners, and vendors to gather inputs.
• Produce detailed documentation including user stories, process flows (BPMN), traceability matrices, data dictionaries, and integration specifications.
• Contribute to client-facing slide decks to clarify complex problems.
• Perform data analysis to support product requirements and decision-making.
• Work as part of a cross-functional Agile team in digital product delivery.
• Facilitate agile ceremonies like sprint planning, stand-ups, retrospectives, and showcases.
• Align business objectives, user experience, and technical delivery.
• Continuously improve client and internal processes.
• 8+ years' experience in a Business Analysis or Product lead role, ideally in agency/consulting.
• Excellent communication and collaboration skills.
• Strong understanding of Agile methodologies (Scrum/Kanban).
• Experience with web, mobile app, and backend/API projects.
• Work closely with engineers on solution design and technical feasibility.
• Understand APIs, data flows, and system integrations.
• Utilize and implement core digital technologies (CMS, CRM, VMS, data warehouse, middleware).
• Familiarity with REST APIs, data models, cloud platforms (AWS or Azure), Node, and Next.js.
• Passion for digital products and technology, strong problem-solving skills.
• Competent in JIRA, Confluence, Lucidchart/Visio.
• Experience in viewing, querying, and analyzing data using Azure Data Studio, Power BI, and Postman.
• Ability to break down product functionality into outcome-based user stories.

Good to Have

• Working knowledge of accessibility standards such as WCAG and experience including specific accessibility requirements in user stories.
• A keen interest in sport or the sports business.

Perks & Benefits

• Customizable comprehensive benefit package from a core monthly budget.
• Renowned Team Days often throughout the year.
• Summer Away Days.
• 23 standard days of holiday (+1 Birthday, +1 Well-being Day, +1 'Big Life Event', and +1 Admin Day), closure of office over Christmas (plus Bank Holidays).
• Discretionary Bonus based on company performance.
• Performance Reviews every 6 months with discretionary salary increases.
• Private healthcare (Vitality) and/or Health Care Plan (Medicash).
• Mobile phone contribution.
• Sport Challenge contribution.
• Gym membership contribution.
• 2 x annual kit drops.

Description

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Role:

You will be client facing and work as part of a cross functional team including designers, product managers, technologists and quality assurance engineers. The types of projects are varied, from websites and apps to marketing and data-focused products.

You will typically work in one of two phases:

• Discovery: helping our clients shape large digital products and technology projects, understanding the scope, technology and delivery approach, as well as the business case and rationale for investment.

• Delivery: working as part of a team to build and deploy products for our clients. In this type of project, you will typically be responsible for running workshops, and creating documentation, and user stories, and other artefacts throughout the ready for development lifecycle.

We value curiosity, clarity and attention to detail as the core capabilities of all members of our Product team. If this sounds like you, we would love to hear from you

Key Responsibilities:

• Running and attending workshops with clients, partners and vendors to gather inputs and information that contribute to solving client problems.
• Producing documentation including detailed user stories, user story maps, process flows (BPMN would be ideal), traceability matrices, data dictionaries, data flows, workflows (BPMN 2.0 would be ideal), capability maps, context diagrams, wiki pages, requirements documents, and integration specifications. and user stories.
• Producing and contributing to client-facing slide decks and documents to help bring clarity to complex problem spaces.
• Data analysis activities to support product requirements and key decision making.
• Working as part of a cross functional Agile team in the delivery of digital products.
• Attending and, at times, facilitating regular agile ceremonies such as sprint planning, stand-ups, retrospectives and showcases.
• Bring alignment between business objectives and value, user experience and technical delivery components.
• Continuously searching for ways to improve both client and internal processes.

Requirements

Skills:

• 8+ years' experience in a Business Analysis or Product lead role, ideally working in an agency / consulting context

• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams, and directly with clients. Strong understanding of Agile methodologies (Scrum/Kanban).
• Experience working with engineering teams on web, mobile app, and backend/API projects. Work closely with engineers on solution design, ensuring technical feasibility and alignment with architecture standards.
• Understand APIs, data flows, and system integrations across backend and frontend systems. Utilising and implementing core digital technologies including CMS, CRM, VMS, data warehouse & middleware systems. Familiarity with REST APIs, data models, cloud platforms (AWS or Azure), Node and Next Js.
• A passion for digital products and technology, strong problem-solving skills with a flair for finding innovative solutions.
• Competent in utilising documentation and diagramming tools such as JIRA, Confluence and Lucidchart / Visio.
• A working knowledge of accessibility standards such as WCAG, and experience including specific accessibility requirements in user stories, would be beneficial.
• Experience in viewing, querying and analysing data using tools such as Azure Data Studio, Power BI and Postman.
• Ability to quickly break down big blocks of product and functionality into the requiredrelevant, outcome-based user stories.

Nice to have:

• A keen interest in sport or the sports business and real interest in the positive effects we have on our client’s businesses.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Benefits

What can we offer you?

We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget, you can choose your own comprehensive benefit package.

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+1 Birthday, +1 Well-being Day, +1 'Big Life Event', and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2 x annual kit drops