Business Marketing Manager IGT-Devices

To support our initiatives for further adoption of Philips technology providing Class IA guideline treatment options, we are expanding our International marketing team with a marketing manager, responsible for the IGTD Systems technology in Europe and Growth markets.

In this role you will be responsible for the upcoming launches of new systems and ensure driving demand for the One IGT proposition

You will work with the global marketing team, the international marketing and sales teams and clinical partners to drive adoption, utilization, and satisfaction of Philips IGTD solutions.

Your role:

In-line with our global strategy, you are responsible to generate the specific international strategy for our IGTD Systems. Ensuring advocacy of successes and working towards the One-IGT value proposition are key in this role:

• Define and Execute the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with international and global marketing strategy
• Collaborate with global and international marketing team, market intelligence and sales leadership to prioritize target accounts, market segments, and growth opportunities.
• Build reference sites, customer testimonials, and clinical proof points that resonate with the local audience. Partner with KOLs and professional societies to strengthen Philips’ position in the local market.
• Ensure seamless execution of new product introductions and launches, providing comprehensive support to the global and local teams and maintaining rigorous adherence to project timelines. Ensure flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• Work under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• Drive adoption and utilization of our devices technology and define specific programs for One IGT ‘s unique value proposition.
• Provide strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• Create market development initiatives for key markets to increase clinical adoption to our technology. Organize and execute customer engagement activities such as workshops, demos, webinars, and clinical events.
• Create and implement comprehensive omni-channel marketing initiatives to maximize impact.
• Analyze comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration. Accordingly, develop adoption and commercialization innovative initiatives.

You're the right fit if:

• Bachelor’s degree in Marketing, Business, Healthcare, or related field.
• 3–5 years experience in downstream marketing, preferably in healthcare, medtech, or related industries.
• Strong execution skills with the ability to adapt global strategies for local impact.
• Excellent presentation, communication, and stakeholder management abilities.
• Knowledge of image-guided therapy, interventional systems, or healthcare technology is a plus.
• Willingness to travel 30-40% of time

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here

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