Senior Analyst - Marketing Effectiveness

In this role you will provide actionable insights for marketing teams around how to improve marketing effectiveness for Healthcare businesses. You will oversee and drive end-to-end analysis and insights from tactical marketing activity. Driving continuous improvement from descriptive reporting of marketing communications metrics to predictive insight generation on marketing effectiveness. Working as part of a cross-functional marketing team, bring insights into how to improve the effectiveness and influence of marketing tactics across the customer journey with different marketing and sales disciplines (e.g. events, digital, CRM, sales).

Your role

• Lead the development of the marketing effectiveness framework covering tactics such as events, paid media, SEO, content, email and webinars across the customer journey
• Co-build marketing mix models and lift models, leveraging the insights and analytics data science team
• Deliver channel performance analysis, including incrementality testing, A/B testing and evaluation
• Partner with events and digital teams and external agencies to drive fact based, informed decisions to optimize spend across marketing communication channels for businesses
• Report on budget efficiency and customer engagement KPI’s

You´re the right fit if

• Experienced in digital and marketing analytics and in particular with measuring marketing effectiveness and driving continuous improvement actions collaboratively with other teams
• Expertise in digital marketing tools that can be used to enhance analysis (Sales Force, ELOQUA, Google Analytics, SEMrush etc)
• Experienced in providing insights that help drive improved marketing effectiveness with B2B customers or within the Healthcare industry
• Results-driven with a strong analytical mindset and passion for increasing marketing and business performance
• Strong attention to quality and attention to detail
• Excellent communication skills and a collaborative, team-oriented mindset
• Fluency in English

How we work together

We believe that we are better together than apart. This role is an office-based position, which means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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