CLM Manager

Eloelo

Job Summary

Eloelo, India’s largest live streaming platform, is seeking a CLM Manager in Bangalore. This role involves understanding customer segments, managing the entire customer journey, and using data insights to drive product enhancement and growth strategies. The manager will collaborate across departments, conduct continuous experimentation, and be accountable for key customer KPIs like acquisition, churn reduction, activation, and revenue growth, while proactively addressing marketing funnel issues.

Must Have

  • Develop in-depth comprehension of customer segments and behaviors.
  • Manage the entire customer journey from inception to completion.
  • Generate data-driven recommendations for product enhancement.
  • Collaborate cross-departmentally for data-rooted growth strategies.
  • Employ continuous experimentation for value proposition enhancement.
  • Drive monthly customer KPIs: acquisition, churn reduction, activation, revenue.
  • Identify and rectify marketing funnel issues to minimize churn.
  • 3-5 years experience in leading customer funnel initiatives.
  • Proven track record of successful growth campaigns.
  • Expertise with CRM tools (CleverTap, MoEngage, Hubspot).
  • Expertise with analytical tools (Google Analytics, Mixpanel, Appsflyer, Adjust).
  • Highly analytical thinking and data interpretation skills.
  • Ownership and self-driven mindset.

Perks & Benefits

  • Opportunity to innovate in live streaming and creator economy.
  • Build a safe, trusted, and interactive new-age social network.
  • Work with RTC, AI, Audio/Video, ML & Chat technologies.
  • Join a world-class, high-performance team.
  • Enjoy amazing work culture, flexible timings, and vibrant atmosphere.

Job Description

Exciting Opportunity at Eloelo: Join the Future of Social Media with India’s largest Live Streaming Platform

Are you ready to be a part of the dynamic world of live streaming? Look no further! Eloelo, an innovative Indian platform founded in February 2020 by ex-Flipkart veteran Saurabh Pandey, is on the lookout for passionate individuals to join our growing team.

About Us:

Eloelo stands at the forefront of the creator economy, live streaming - offering a unique blend of interactive experiences, including chatrooms, audio rooms. Our platform has successfully attracted audiences from all corners of India, providing a space for self expression, communities to thrive.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

  • Be a part of a team that thrives on creativity and innovation in the live streaming.
  • Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity.
  • Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence.
  • Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible.
  • Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere.

Responsibilities:

  • Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
  • Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
  • Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
  • Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
  • Employ continuous experimentation to enhance value propositions and streamline execution processes.
  • Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
  • Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
  • Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

  • 3-5 years relevant experience in leading and driving customer funnel initiatives.
  • Proven track record of successful growth campaigns.
  • Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc.
  • Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc.
  • Being comfortable with working in a dynamic and diverse work environment.
  • Highly analytical thinking and ability to analyze and interpret wide variety of data.
  • Ownership and self-driven mindset.

8 Skills Required For This Role

Revenue Growth Cross Functional Growth Strategies Data Analytics Game Texts Cross Functional Collaboration Data Science Google Analytics

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