Consumer Marketing Manager
Job Summary
Job Description
Consumer Marketing Manager needed with 3+ years experience, strong understanding of video-game industry and proven success driving consumer engagement.
Must have:
- Consumer Marketing
- Video Game
- Google Analytics
- Marketing Principles
Good to have:
- Global Marketing
- Marketing Campaigns
- Social Media
- Data-Driven Mindset
Perks:
- Unlimited PTO
- Company-Paid Benefits
Job Details
At Xsolla, we empower players to get the most of their favorite games and optimize the way they pay and play. We are currently seeking a Consumer Marketing Manager to lead our efforts building marketing campaigns for several B2C brands across multiple consumer products and
timelines.
RESPONSIBILITIES
- Execute and deliver comprehensive consumer marketing campaigns to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Xsolla
- Manage the entire consumer marketing funnel, from targeting and segmentation to ad creative production, buying traffic, performance analysis and optimization of our campaigns
- Partner with the Product Marketing team to develop differentiated marketing strategy (including vision, goals, roadmap, and prioritization) for promotions
- Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions
- Drive top-level KPIs for marketing promotions and collaborate with partner teams to develop measurement plans, guide marketing research, and post-campaign reports
- Collaborate with the creative design, social media and consumer growth teams to create engaging and high-converting ad creatives that resonate with our target consumer audience
- Be a champion of the B2C brand
- Create and integrate global strategy for consumer marketing campaigns inclusive but not limited to marketing planning, delivery, trafficking and execution of acquisition and awareness campaigns in each of our localized geographies - Americas, EMEA, APAC, China and CIS.
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts
REQUIREMENTS
- 3+ years of consumer marketing experience
- Bachelor's degree
- Experience working for a global consumer marketing brand or advertising/marketing agency
- Google Analytics and dashboard creation for tracking and measurement of campaigns driving to a digital experience
- Mid-level knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
- Demonstrated experience in the video-game industry, consumer marketing and understanding of end-to-end product cycles and needs of businesses in the ecosystem
- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives based on leveraging a thorough knowledge of industry trends, best practices, and emerging technologies in consumer marketing
- Advanced experience working with a variety of traditional and modern marketing and communications
- Working experience at a global, multinational consumer-focused organization with an entrepreneurial mindset in the entertainment, gaming, or immersive technology industries
- Excellent analytical and problem-solving abilities, with a data-driven mindset
- Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
ABOUT XSOLLA:
Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.
PHYSICAL DEMANDS:
The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
Xsolla is committed to ensuring the privacy and security of all information collected during hiring. Please direct any inquiries regarding GDPR or CCPA to careers@xsolla.com.
Longevity Opportunity Vision Enjoy the game!
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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