Head of Monetization Product Marketing
Job Summary
Job Description
The Head of Monetization Product Marketing will lead the global marketing strategy for Xsolla's monetization suite, including Payments, Subscriptions, Web Shop, and Cross-Platform Commerce. This role involves strategic positioning, go-to-market execution, product adoption, and revenue growth in collaboration with product, marketing, and business teams. The Head will manage a team, own end-to-end GTM for monetization solutions, and act as a strategic partner to product leadership. The role includes defining product-market fit, customer segmentation, and strategic messaging, as well as overseeing the creation of product collateral and setting KPIs to track performance.
Must have:
- 5+ years of product marketing experience, with 2+ in a team management role.
- Experience in B2B product marketing in gaming, SaaS, or D2C verticals.
- Knowledge of monetization in games and digital commerce, including payments.
Perks:
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap
7 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
Xsolla is looking for an experienced Head of Monetization Product Marketing to lead the global marketing strategy for our monetization suite of products and solutions. This senior management role will drive strategic positioning, go-to-market (GTM) execution, product adoption, and revenue growth in collaboration with product, marketing, and business teams.
You will manage a small team of product marketers, own end-to-end GTM for monetization solutions, and act as a strategic partner to product leadership. The ideal candidate brings deep experience in B2B marketing in the gaming or D2C sectors, along with a strong track record of building high-performing teams, launching high-impact campaigns, and delivering measurable results.
Responsibilities
- Lead product marketing strategy for Xsolla’s monetization suite, including Payments, Subscriptions, Web Shop, Cross-Platform Commerce, and more.
- Partner with Product Management, Sales, BD, and Executive Leadership to define product-market fit, customer segmentation, and strategic messaging.
- Own the end-to-end go-to-market planning and execution for new features, product launches, and updates—ensuring alignment with business goals.
- Build and manage a team of Product Marketing Managers to drive campaign execution, content creation, and enablement initiatives.
- Develop positioning, messaging frameworks, and value propositions that differentiate Xsolla’s monetization products in a competitive landscape.
- Work closely with integrated marketing, growth, and performance marketing teams to ensure consistent and impactful multi-channel campaigns.
- Oversee the creation of product collateral: decks, one-pagers, whitepapers, landing pages, blog posts, email sequences, etc.
- Set KPIs and measurement frameworks to track campaign performance, product adoption, and marketing ROI.
- Ensure the sales, BD, and partner success teams are fully equipped with the right training, tools, and content to effectively position and sell.
- Stay ahead of industry and competitor trends, and proactively identify market opportunities or threats to inform marketing and product strategy.
Requirements
- 5+ years of experience in product marketing, with at least 2+ years in a team management role.
- Proven success in B2B product marketing, ideally in the gaming, SaaS, or D2C verticals.
- Strong knowledge of the monetization landscape in games and digital commerce, including payments, subscriptions, and user acquisition models.
- Experience managing GTM for complex product ecosystems and multiple personas (e.g. developers, publishers, marketing teams).
- Data-driven mindset with strong analytical skills; comfortable setting KPIs and drawing insights from campaign and product usage data.
- Exceptional leadership, cross-functional collaboration, and stakeholder management skills.
- Excellent communication and storytelling abilities; capable of influencing executive audiences and external partners alike.
- Fluent in English (C1 level or higher); additional languages are a plus.
Don’t meet every requirement listed? Studies show that women and people of color are less likely to apply for jobs when they don’t meet every requirement. At Xsolla, we are committed to building a diverse and inclusive community, so if you think you could be amazing in this role, even without all the listed qualifications, please apply! You may be exactly who we didn’t even know we need.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the Operations Director - China position, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
Credit history check
Professional license verification
Relevance to Job Responsibilities:
The background check is relevant to this position because the following role responsibilities include creating assets for branding, and accessing confidential company data.
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
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