Customer Experience Analyst - CRO

Compra Agora is seeking a Customer Experience Analyst - CRO to join their team. This role involves analyzing data, understanding user behavior, and transforming insights into improvements that impact conversion and performance. The analyst will be the link between users and internal teams (product, design, technology), leading initiatives to increase conversion rates, improve usability, and deepen knowledge of B2B customer needs. Key responsibilities include leading CRO initiatives, managing backlogs, conducting quantitative and qualitative analyses, performing user research, developing personas, executing A/B tests, and reporting UX/CRO performance.

Must Have

• Lead CRO initiatives with external consultants and internal stakeholders
• Manage demands and backlog with focus on high-impact prioritization
• Perform quantitative and qualitative analyses to generate actionable insights
• Conduct and/or coordinate user research (interviews, usability tests, surveys)
• Develop and update personas, journeys, and empathy maps
• Define, execute, and monitor A/B tests with a focus on conversion
• Monitor and report UX and CRO performance indicators
• Support dissemination of customer active listening culture
• Work in partnership with Product, UX Design, Technology, and Data teams
• Manage and monitor external partner deliveries
• Completed higher education
• Experience in CRO or related areas (CRM, UX, Growth)
• Solid knowledge of user research methods and user behavior analysis
• Experience with digital product experiments and A/B testing
• Strong analytical skills with proficiency in data analysis tools
• Good written and verbal communication skills
• Intermediate English

Good to Have

• Experience with Salesforce ecosystem (Marketing Cloud, Personalization, Data Cloud)
• Knowledge of tools like Hotjar, LogRocket, Maze, VWO, Figma
• Experience in B2B e-commerce

Job Details

Compra Agora is hiring for Customer Experience Analyst - CRO

About Compra Agora

Seeking a greater purpose than simply selling products to small and medium retailers, Compra Agora was born with the mission of helping these retailers continue to grow and achieve success with their business. With empathy, respect, and the power of data, we help entrepreneurs across Brazil with major market changes by proposing solutions that make sense for their business to make intelligent decisions.

Compra Agora is a place where you can put your purpose into practice every day. In addition to improving the lives of small and medium retailers, you will work in a space that allows you to experiment with innovations that contribute to our business prospering and growing.

E-COA is the Unilever product distributor through Compra Agora, which sells and delivers value to small and medium retailers.

All of this is only possible because we are formed by the most diverse profiles and experiences. You will learn from our leaders and colleagues who will be much more than managers, but mentors who will help you leverage your career to become increasingly better.

FUNCTION OBJECTIVE

If you enjoy analyzing data, understanding behaviors, and transforming discoveries into improvements that impact conversion and performance, this position is for you! This person will be the link between our users and internal teams (product, design, technology), leading initiatives that increase the conversion rate, improve usability, and deepen knowledge about the needs of our B2B customers.

WHAT WILL BE YOUR MAIN RESPONSIBILITIES

• Lead CRO initiatives with external consulting and internal stakeholders;
• Manage demands and backlog with a focus on high-impact prioritization;
• Perform quantitative and qualitative analyses to generate actionable insights;
• Conduct and/or coordinate user research (interviews, usability tests, perception and behavior surveys);
• Develop and update personas, journeys, and empathy maps;
• Define, execute, and monitor A/B tests, with a focus on conversion;
• Monitor and report UX and CRO performance indicators;
• Support the dissemination of a customer active listening culture in the company;
• Work in partnership with Product, UX Design, Technology, and Data areas;
• Manage and monitor external partner deliveries.

DOES THIS SOUND LIKE YOU?

Experiences & Qualifications

• Completed higher education;
• Experience in CRO or related areas (such as CRM, UX, Growth etc.);
• Solid knowledge of user research methods and user behavior analysis;
• Experience with digital product experiments and A/B testing;
• Strong analytical skills, with proficiency in data analysis tools;
• Good written and verbal communication (you will present discoveries to stakeholders);
• Proactivity, autonomy, and ability to navigate dynamic environments;
• Intermediate English.

Enchanting differentials (Good to have)

• Experience with Salesforce ecosystem (Marketing Cloud, Personalization, Data Cloud etc.)
• Knowledge of tools like Hotjar, LogRocket, Maze, VWO, Figma and others;
• Experience in B2B e-commerce;

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.