Digital Content Producer

The Digital Content Producer is responsible for leading the transition to multi-platform newsrooms by setting daily examples, providing training, and creating/editing original content beyond broadcast. This role involves developing content strategy, managing social media, ensuring journalistic integrity, and producing reports across all platforms to engage viewers and promote local shows.

Must Have

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and corrects errors in content, grammar, and punctuation
• Uses Social Media and Website to build brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format
• Researches and analyzes background information related to news stories
• Gathers information about events through research, interviews, or attendance
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials
• Writes stories for the web and other digital platforms
• Finds new ways to use Social Media and website to engage with viewers
• Degree in journalism
• Daily newspaper or news site experience

Good to Have

• Proficiency in Associated Press style
• Adobe Photoshop
• Dreamweaver
• Basic HTML
• CSS
• Flash
• Other relevant technology skills

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills:

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback